A data profile of the people who buy, follow and care about Card games in South Africa — modelled from more than twelve digital signal sources. Card games has an estimated audience of 1,032,466 people in South Africa.
Card games has an estimated audience of 1,032,466 people in South Africa. 51.0% are female, 49.0% are male, average age 37.2. Top brand affinities: Solitaire, Casino games, Browser games, Slot machine, Word games.
Top brand affinities include Solitaire, Casino games, Browser games, with strongest over-indexing on Solitaire (6.2× the country average).
Demographically, the Card games audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Card games fan in South Africa is balanced, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Solitaire.
The key figures that characterise the Card games profile in South Africa.
51.0% are female, 49.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.2 |
| Estimated audience size | 1,032,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 20% |
of the worldwide Card games audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Women and video games | Games | 7.61× | ||
| 02 | Solitaire | Games | 6.20× | ||
| 03 | Party game | Games | 4.80× | ||
| 04 | Baccarat | Games | 2.89× | ||
| 05 | Blackjack | Games | 2.81× | ||
| 06 | Tabletop game | Games | 2.77× | ||
| 07 | Browser games | Games | 2.65× | ||
| 08 | Casino games | Games | 2.57× | ||
| 09 | Slot machine | Games | 2.39× | ||
| 10 | Real-time strategy | Games | 1.83× | ||
| 11 | Word games | Games | 1.68× | ||
| 12 | Camcorders | Technology & Electronics | 1.68× | ||
| 13 | Strategy games | Games | 1.61× | ||
| 14 | Wireless network | Technology & Electronics | 1.59× | ||
| 15 | Board games | Games | 1.57× | ||
| 16 | Digital Trends | Technology & Electronics | 1.57× | ||
| 17 | Massively multiplayer online role-playing games | Games | 1.54× | ||
| 18 | Network storage | Technology & Electronics | 1.54× | ||
| 19 | Audio equipment | Technology & Electronics | 1.51× | ||
| 20 | Smart device | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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