A data profile of the people who buy, follow and care about Card games in Australia — modelled from more than twelve digital signal sources. Card games has an estimated audience of 2,456,334 people in Australia.
The average Card games fan in Australia is 40.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Solitaire, Tabletop role-playing game, Mobile game, with strongest over-indexing on Solitaire (4.37× the country average).
Demographically, the Card games audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Card games fan in Australia is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Solitaire.
The key figures that characterise the Card games profile in Australia.
50.5% are female, 49.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.9 |
| Estimated audience size | 2,456,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Card games audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
Where the Card games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.29× | |
| 02 | South Australia | ~200K | 1.11× | |
| 03 | Tasmania | ~60K | 1.08× | |
| 04 | New South Wales | ~900K | 1.02× | |
| 05 | Western Australia | ~300K | 1.00× | |
| 06 | Australian Capital Territory | ~50K | 0.88× | |
| 07 | Victoria | ~600K | 0.86× | |
| 08 | Northern Territory | ~20K | 0.86× |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 5.62× | ||
| 02 | Tabletop role-playing game | Games | 4.97× | ||
| 03 | Miniature wargaming | Games | 4.57× | ||
| 04 | Magic: The Gathering | Games | 4.40× | ||
| 05 | Solitaire | Games | 4.37× | ||
| 06 | Tabletop game | Games | 3.50× | ||
| 07 | Collectible card game | Games | 3.32× | ||
| 08 | Pokémon (video game series) | Games | 2.68× | ||
| 09 | Casino games | Games | 2.59× | ||
| 10 | Slot machine | Games | 2.47× | ||
| 11 | Strategy games | Games | 2.42× | ||
| 12 | Mobile game | Games | 2.28× | ||
| 13 | Massively multiplayer online role-playing games | Games | 2.22× | ||
| 14 | Board games | Games | 2.17× | ||
| 15 | One Piece | Movies & TV | 2.17× | ||
| 16 | Massively multiplayer online games | Games | 2.15× | ||
| 17 | Anime and manga fandom | Literature | 1.97× | ||
| 18 | EB Games | Games | 1.73× | ||
| 19 | Online community | Technology & Electronics | 1.71× | ||
| 20 | Casino | Games | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Social Media Usage | JOY | 1.08× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× |
Card games has an estimated audience of 2,456,334 people in Australia, concentrated in New South Wales and Queensland.
50.5% of Card games fans are female, 49.5% are male, with an average age of 40.9 years.
Card games fans show strongest brand affinity for Solitaire (4.37×), Tabletop role-playing game (4.97×), and Mobile game (2.28×) over the country average.
Card games fans in Australia are most concentrated in New South Wales (reach ~900K), Queensland (reach ~700K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Card games itself, the audience over-indexes on Tabletop role-playing game (4.97×), Mobile game (2.28×), Tabletop game (3.5×), and Baccarat (5.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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