A data profile of the people who buy, follow and care about Video games in Australia — modelled from more than twelve digital signal sources. Video games has an estimated audience of 8,539,499 people in Australia.
The average Video games fan in Australia is 40.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Volkswagen Fox, Topps Tiles, Age of Wonders III, with strongest over-indexing on Volkswagen Fox (1.67× the country average).
Demographically, the Video games audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 8 regions tracked by Rascasse.
The typical Video games fan in Australia is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Volkswagen Fox.
The key figures that characterise the Video games profile in Australia.
47.7% are female, 52.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.7 |
| Estimated audience size | 8,539,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Video games audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~800K | 1.14× | |
| 02 | Australian Capital Territory | ~200K | 1.08× | |
| 03 | Victoria | ~2.5M | 1.07× | |
| 04 | Western Australia | ~1M | 1.01× | |
| 05 | Queensland | ~2M | 1.00× | |
| 06 | Northern Territory | ~80K | 0.95× | |
| 07 | Tasmania | ~200K | 0.92× | |
| 08 | New South Wales | ~3M | 0.91× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Fox | Cars & Mobility | 1.67× | ||
| 02 | Topps Tiles | Shopping | 1.55× | ||
| 03 | Age of Wonders III | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.00× | |
| DIY Mentality | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.81× |
Video games has an estimated audience of 8,539,499 people in Australia, concentrated in New South Wales and Victoria.
47.7% of Video games fans are female, 52.3% are male, with an average age of 40.7 years.
Video games fans show strongest brand affinity for Volkswagen Fox (1.67×), Topps Tiles (1.55×), and Age of Wonders III (1.5×) over the country average.
Video games fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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