A data profile of the people who buy, follow and care about Video games in Indonesia — modelled from more than twelve digital signal sources. Video games has an estimated audience of 15,062,670 people in Indonesia.
The average Video games fan in Indonesia is 35.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Video, Broadcasting, Digital media, with strongest over-indexing on Video (1.55× the country average).
Demographically, the Video games audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Video games fan in Indonesia is more male, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Video.
The key figures that characterise the Video games profile in Indonesia.
36.8% are female, 63.2% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 35.1 |
| Estimated audience size | 15,062,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Video games audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Sumatra | ~500K | 1.28× | |
| 02 | South Kalimantan | ~200K | 1.22× | |
| 03 | Riau Islands | ~200K | 1.21× | |
| 04 | Jakarta | ~1.5M | 1.16× | |
| 05 | East Kalimantan | ~300K | 1.13× | |
| 06 | Bali | ~300K | 1.12× | |
| 07 | East Java | ~2M | 1.11× | |
| 08 | Banten | ~700K | 1.10× | |
| 09 | West Kalimantan | ~200K | 1.08× | |
| 10 | North Sumatra | ~800K | 1.07× | |
| 11 | Central Kalimantan | ~100K | 1.06× | |
| 12 | Southeast Sulawesi | ~100K | 1.03× | |
| 13 | North Sulawesi | ~200K | 1.02× | |
| 14 | West Sulawesi | ~60K | 1.02× | |
| 15 | Papua (province) | ~90K | 1.01× | |
| 16 | West Papua | ~50K | 1.00× | |
| 17 | South Sulawesi | ~400K | 0.99× | |
| 18 | Bangka-Belitung Islands | ~70K | 0.99× | |
| 19 | Maluku | ~70K | 0.99× | |
| 20 | Riau | ~400K | 0.98× | |
| 21 | Special Region of Yogyakarta | ~200K | 0.98× | |
| 22 | Jambi | ~200K | 0.97× | |
| 23 | Bengkulu | ~100K | 0.97× | |
| 24 | Gorontalo (disambiguation)(2) | ~60K | 0.97× | |
| 25 | North Kalimantan | ~50K | 0.96× | |
| 26 | West Java | ~2M | 0.95× | |
| 27 | Central Java | ~1.5M | 0.95× | |
| 28 | Central Sulawesi | ~100K | 0.95× | |
| 29 | North Maluku | ~50K | 0.94× | |
| 30 | West Nusa Tenggara | ~200K | 0.93× | |
| 31 | East Nusa Tenggara | ~100K | 0.91× | |
| 32 | Lampung | ~300K | 0.90× | |
| 33 | West Sumatra | ~200K | 0.89× | |
| 34 | Aceh | ~200K | 0.87× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen Latifah | Music & Radio | 1.81× | ||
| 02 | Proxy server | Internet & Social Media | 1.74× | ||
| 03 | Virtual private network | Technology & Electronics | 1.71× | ||
| 04 | Barcode | Business & Career | 1.66× | ||
| 05 | Electronic game | Games | 1.64× | ||
| 06 | High-definition television | Technology & Electronics | 1.62× | ||
| 07 | Slot machine | Games | 1.62× | ||
| 08 | Pragmatic Play | Games | 1.62× | ||
| 09 | Dice | Games | 1.62× | ||
| 10 | Digital media | Business & Career | 1.58× | ||
| 11 | Digital television | Movies & TV | 1.57× | ||
| 12 | Broadcasting | Movies & TV | 1.56× | ||
| 13 | Video | Movies & TV | 1.55× | ||
| 14 | Data compression | Technology & Electronics | 1.55× | ||
| 15 | Internet privacy | Technology & Electronics | 1.55× | ||
| 16 | Video hosting service | Technology & Electronics | 1.52× | ||
| 17 | Pinball | Games | 1.52× | ||
| 18 | Casino | Games | 1.51× | ||
| 19 | Bet365 | Games | 1.51× | ||
| 20 | Filmmaking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Patriotism | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.42× | |
| Need for Security | CONSERVATISM | 0.46× | |
| Individualism | JOY | 0.51× |
Video games has an estimated audience of 15,062,670 people in Indonesia, concentrated in West Java and East Java.
36.8% of Video games fans are female, 63.2% are male, with an average age of 35.1 years.
Video games fans show strongest brand affinity for Video (1.55×), Broadcasting (1.56×), and Digital media (1.58×) over the country average.
Video games fans in Indonesia are most concentrated in West Java (reach ~2M), East Java (reach ~2M), and Jakarta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Broadcasting (1.56×), Digital media (1.58×), High-definition television (1.62×), and Filmmaking (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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