A data profile of the people who buy, follow and care about High-definition television in Indonesia — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 6,057,936 people in Indonesia.
The average High-definition television fan in Indonesia is 35.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include TV, Video games, Viral video, with strongest over-indexing on TV (1.61× the country average).
Demographically, the High-definition television audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical High-definition television fan in Indonesia is more male, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for TV.
The key figures that characterise the High-definition television profile in Indonesia.
34.8% are female, 65.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 35.8 |
| Estimated audience size | 6,057,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide High-definition television audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Sulawesi | ~30K | 1.15× | |
| 02 | Bangka-Belitung Islands | ~30K | 1.07× | |
| 03 | Bengkulu | ~50K | 1.06× | |
| 04 | Southeast Sulawesi | ~50K | 1.04× | |
| 05 | Gorontalo (disambiguation)(2) | ~30K | 1.04× | |
| 06 | East Nusa Tenggara | ~70K | 1.03× | |
| 07 | Central Kalimantan | ~50K | 1.03× | |
| 08 | Papua (province) | ~40K | 1.03× | |
| 09 | Maluku | ~30K | 1.03× | |
| 10 | North Kalimantan | ~20K | 1.02× | |
| 11 | North Sulawesi | ~70K | 1.01× | |
| 12 | North Maluku | ~20K | 1.01× | |
| 13 | West Papua | ~20K | 1.01× | |
| 14 | West Nusa Tenggara | ~70K | 1.00× | |
| 15 | Jambi | ~70K | 1.00× | |
| 16 | Aceh | ~80K | 0.99× | |
| 17 | Riau Islands | ~60K | 0.99× | |
| 18 | Central Sulawesi | ~50K | 0.99× | |
| 19 | West Kalimantan | ~90K | 0.98× | |
| 20 | South Kalimantan | ~80K | 0.98× | |
| 21 | West Sumatra | ~100K | 0.97× | |
| 22 | Lampung | ~100K | 0.96× | |
| 23 | South Sumatra | ~100K | 0.95× | |
| 24 | Riau | ~100K | 0.95× | |
| 25 | East Kalimantan | ~90K | 0.95× | |
| 26 | South Sulawesi | ~200K | 0.94× | |
| 27 | Bali | ~100K | 0.94× | |
| 28 | Special Region of Yogyakarta | ~100K | 0.94× | |
| 29 | North Sumatra | ~300K | 0.91× | |
| 30 | Banten | ~200K | 0.89× | |
| 31 | Central Java | ~500K | 0.82× | |
| 32 | Jakarta | ~400K | 0.81× | |
| 33 | East Java | ~500K | 0.79× | |
| 34 | West Java | ~700K | 0.73× |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video hosting service | Technology & Electronics | 1.79× | ||
| 02 | Filmmaking | Business & Career | 1.76× | ||
| 03 | Art film | Movies & TV | 1.75× | ||
| 04 | Popular culture | Arts & Culture | 1.70× | ||
| 05 | Pleasure | Politics & Society | 1.70× | ||
| 06 | Slot machine | Games | 1.66× | ||
| 07 | Horror movies | Movies & TV | 1.64× | ||
| 08 | Culture | Literature | 1.62× | ||
| 09 | Humour | Literature | 1.62× | ||
| 10 | Viral marketing | Business & Career | 1.62× | ||
| 11 | TV | Movies & TV | 1.61× | ||
| 12 | Short film | Movies & TV | 1.60× | ||
| 13 | Leisure | Travel & Leisure | 1.57× | ||
| 14 | Video games | Games | 1.56× | ||
| 15 | Communication | Technology & Electronics | 1.56× | ||
| 16 | Viral video | Internet & Social Media | 1.55× | ||
| 17 | Televisions | Technology & Electronics | 1.55× | ||
| 18 | Crafts | Home & Garden | 1.53× | ||
| 19 | Hobby | Home & Garden | 1.53× | ||
| 20 | World Wide Web | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Indulgence | JOY | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.47× | |
| Individualism | JOY | 0.49× | |
| Need for Security | CONSERVATISM | 0.49× |
High-definition television has an estimated audience of 6,057,936 people in Indonesia, concentrated in West Java and East Java.
34.8% of High-definition television fans are female, 65.2% are male, with an average age of 35.8 years.
High-definition television fans show strongest brand affinity for TV (1.61×), Video games (1.56×), and Viral video (1.55×) over the country average.
High-definition television fans in Indonesia are most concentrated in West Java (reach ~700K), East Java (reach ~500K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond High-definition television itself, the audience over-indexes on Video games (1.56×), Viral video (1.55×), Televisions (1.55×), and Leisure (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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