A data profile of the people who buy, follow and care about Televisions in Indonesia — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 10,151,825 people in Indonesia.
The average Televisions fan in Indonesia is 35.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include du, Bangkok Hospital, Houston Dynamo, with strongest over-indexing on du (1.5× the country average).
Demographically, the Televisions audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Televisions fan in Indonesia is more male, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for du.
The key figures that characterise the Televisions profile in Indonesia.
42.2% are female, 57.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 35.1 |
| Estimated audience size | 10,151,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Televisions audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bengkulu | ~90K | 1.11× | |
| 02 | South Kalimantan | ~100K | 1.05× | |
| 03 | Bali | ~200K | 1.04× | |
| 04 | South Sulawesi | ~300K | 1.03× | |
| 05 | Special Region of Yogyakarta | ~200K | 1.03× | |
| 06 | Bangka-Belitung Islands | ~50K | 1.03× | |
| 07 | West Sumatra | ~200K | 1.02× | |
| 08 | West Kalimantan | ~200K | 1.02× | |
| 09 | North Sulawesi | ~100K | 1.02× | |
| 10 | Central Sulawesi | ~100K | 1.02× | |
| 11 | Central Kalimantan | ~80K | 1.02× | |
| 12 | Lampung | ~200K | 1.01× | |
| 13 | East Kalimantan | ~200K | 1.01× | |
| 14 | North Sumatra | ~500K | 1.00× | |
| 15 | Riau | ~200K | 1.00× | |
| 16 | West Nusa Tenggara | ~100K | 1.00× | |
| 17 | Jambi | ~100K | 1.00× | |
| 18 | Riau Islands | ~100K | 1.00× | |
| 19 | Southeast Sulawesi | ~80K | 1.00× | |
| 20 | Papua (province) | ~60K | 1.00× | |
| 21 | South Sumatra | ~200K | 0.99× | |
| 22 | Aceh | ~100K | 0.99× | |
| 23 | Banten | ~400K | 0.98× | |
| 24 | East Java | ~1M | 0.94× | |
| 25 | Central Java | ~900K | 0.94× | |
| 26 | Jakarta | ~800K | 0.94× | |
| 27 | West Java | ~1.5M | 0.92× | |
| 28 | North Maluku | 0.00× | ||
| 29 | Maluku | 0.00× | ||
| 30 | North Kalimantan | 0.00× | ||
| 31 | West Sulawesi | 0.00× | ||
| 32 | East Nusa Tenggara | 0.00× | ||
| 33 | Gorontalo (disambiguation)(2) | 0.00× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | América Televisión | Movies & TV | 1.81× | ||
| 02 | Nowness | Movies & TV | 1.76× | ||
| 03 | Al Fondo Hay Sitio | Movies & TV | 1.75× | ||
| 04 | RCN TV | Movies & TV | 1.73× | ||
| 05 | SBS 6 | Movies & TV | 1.68× | ||
| 06 | Ayesha Khan | Movies & TV | 1.67× | ||
| 07 | Naked and Afraid | Movies & TV | 1.63× | ||
| 08 | VTV3 | Movies & TV | 1.59× | ||
| 09 | Warangal | Travel & Leisure | 1.55× | ||
| 10 | Bangkok Hospital | Health | 1.54× | ||
| 11 | Houston Dynamo | Sports | 1.52× | ||
| 12 | Eros Now | Movies & TV | 1.52× | ||
| 13 | Navy Pier | Travel & Leisure | 1.52× | ||
| 14 | World Book Day | Literature | 1.52× | ||
| 15 | Natti Natasha | Music & Radio | 1.52× | ||
| 16 | haas automation inc | Business & Career | 1.52× | ||
| 17 | CNCO | Music & Radio | 1.52× | ||
| 18 | sleek magazine | Arts & Culture | 1.52× | ||
| 19 | Utah Mammoth | Sports | 1.52× | ||
| 20 | du | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.44× | |
| Early Adopter Mentality | POWER | 0.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.24× | |
| Travelling | THRILL | 0.37× | |
| Patriotism | CONSERVATISM | 0.37× |
Televisions has an estimated audience of 10,151,825 people in Indonesia, concentrated in West Java and East Java.
42.2% of Televisions fans are female, 57.8% are male, with an average age of 35.1 years.
Televisions fans show strongest brand affinity for du (1.5×), Bangkok Hospital (1.54×), and Houston Dynamo (1.52×) over the country average.
Televisions fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1M), and Central Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on Bangkok Hospital (1.54×), Houston Dynamo (1.52×), Eros Now (1.52×), and Navy Pier (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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