A data profile of the people who buy, follow and care about Televisions in South Africa — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 3,634,583 people in South Africa.
Televisions has an estimated audience of 3,634,583 people in South Africa. 52.1% are female, 47.9% are male, average age 36.0. Top brand affinities: pronoun, Kimi Antonelli, Sport climbing, Palpitations, Free climbing.
Top brand affinities include pronoun, Kimi Antonelli, Sport climbing, with strongest over-indexing on pronoun (1.67× the country average).
Demographically, the Televisions audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Televisions fan in South Africa is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for pronoun.
The key figures that characterise the Televisions profile in South Africa.
52.1% are female, 47.9% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 36.0 |
| Estimated audience size | 3,634,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Televisions audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. Paul Getty Museum | Arts & Culture | 2.59× | ||
| 02 | Stacey Dash | Fashion & Accessoires | 2.46× | ||
| 03 | Longchamp | Fashion & Accessoires | 2.42× | ||
| 04 | Hipster | Politics & Society | 2.42× | ||
| 05 | Daily Nation | News | 2.34× | ||
| 06 | Lilo & Stitch | Movies & TV | 2.34× | ||
| 07 | Marine pollution | Politics & Society | 2.25× | ||
| 08 | Raúl (footballer) | Sports | 2.20× | ||
| 09 | Kim Zolciak | Movies & TV | 2.13× | ||
| 10 | Palpitations | Health | 2.07× | ||
| 11 | Free climbing | Sports | 2.07× | ||
| 12 | Indie music scene | Music & Radio | 2.03× | ||
| 13 | Old Hollywood | Movies & TV | 1.98× | ||
| 14 | Marco Rubio | Politics & Society | 1.90× | ||
| 15 | Electric violin | Music & Radio | 1.83× | ||
| 16 | pronoun | Music & Radio | 1.67× | ||
| 17 | Spoon | Music & Radio | 1.67× | ||
| 18 | St. Jude Children's Research Hospital | Health | 1.63× | ||
| 19 | Sport climbing | Sports | 1.62× | ||
| 20 | Kimi Antonelli | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Spirituality | BALANCE | 0.63× | |
| Patriotism | CONSERVATISM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.43× | |
| Social Media Usage | JOY | 0.46× | |
| Patriotism | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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