A data profile of the people who buy, follow and care about Televisions in Malaysia — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 5,773,690 people in Malaysia.
The average Televisions fan in Malaysia is 38.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include West Bengal, Bhojpuri language, Assam, with strongest over-indexing on West Bengal (1.79× the country average).
Demographically, the Televisions audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 11 regions tracked by Rascasse.
The typical Televisions fan in Malaysia is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for West Bengal.
The key figures that characterise the Televisions profile in Malaysia.
45.4% are female, 54.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.4 |
| Estimated audience size | 5,773,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Televisions audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~300K | 1.11× | |
| 02 | Malacca | ~200K | 1.08× | |
| 03 | Negeri Sembilan | ~300K | 1.05× | |
| 04 | Kedah | ~400K | 1.02× | |
| 05 | Sabah | ~500K | 0.99× | |
| 06 | Perak | ~500K | 0.99× | |
| 07 | Sarawak | ~500K | 0.98× | |
| 08 | Penang | ~300K | 0.98× | |
| 09 | Johor | ~700K | 0.95× | |
| 10 | Kuala Lumpur | ~1M | 0.92× | |
| 11 | Selangor | ~1.5M | 0.91× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sheikh Hasina | Politics & Society | 2.03× | ||
| 02 | somoynews.tv | News | 1.86× | ||
| 03 | West Bengal | Travel & Leisure | 1.79× | ||
| 04 | Assam | Travel & Leisure | 1.73× | ||
| 05 | Bhojpuri language | Politics & Society | 1.64× | ||
| 06 | Nay Toe | Movies & TV | 1.64× | ||
| 07 | Bangladesh Nationalist Party | Politics & Society | 1.60× | ||
| 08 | Chittagong | Travel & Leisure | 1.57× | ||
| 09 | DCnepal | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Individualism | JOY | 0.80× | |
| Travelling | THRILL | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Social Media Usage | JOY | 0.65× |
Televisions has an estimated audience of 5,773,690 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.4% of Televisions fans are female, 54.6% are male, with an average age of 38.4 years.
Televisions fans show strongest brand affinity for West Bengal (1.79×), Bhojpuri language (1.64×), and Assam (1.73×) over the country average.
Televisions fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on Bhojpuri language (1.64×), Assam (1.73×), Chittagong (1.57×), and Sheikh Hasina (2.03×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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