A data profile of the people who buy, follow and care about Viral video in Indonesia — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 10,359,457 people in Indonesia.
The average Viral video fan in Indonesia is 34.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Viral video profile in Indonesia.
39.1% are female, 60.9% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 34.6 |
| Estimated audience size | 10,359,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Viral video audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Sulawesi | ~400K | 1.40× | |
| 02 | Central Sulawesi | ~100K | 1.31× | |
| 03 | Southeast Sulawesi | ~100K | 1.31× | |
| 04 | Papua (province) | ~80K | 1.25× | |
| 05 | West Nusa Tenggara | ~200K | 1.19× | |
| 06 | Maluku | ~60K | 1.19× | |
| 07 | South Sumatra | ~300K | 1.15× | |
| 08 | Lampung | ~200K | 1.14× | |
| 09 | North Maluku | ~40K | 1.10× | |
| 10 | East Nusa Tenggara | ~100K | 1.09× | |
| 11 | West Sulawesi | ~50K | 1.08× | |
| 12 | West Papua | ~30K | 1.08× | |
| 13 | West Kalimantan | ~200K | 1.07× | |
| 14 | South Kalimantan | ~100K | 1.07× | |
| 15 | North Sulawesi | ~100K | 1.07× | |
| 16 | Central Kalimantan | ~90K | 1.07× | |
| 17 | Gorontalo (disambiguation)(2) | ~50K | 1.05× | |
| 18 | North Kalimantan | ~30K | 1.03× | |
| 19 | Jambi | ~100K | 1.00× | |
| 20 | Riau | ~200K | 0.97× | |
| 21 | Bengkulu | ~80K | 0.95× | |
| 22 | North Sumatra | ~500K | 0.92× | |
| 23 | Bangka-Belitung Islands | ~40K | 0.87× | |
| 24 | Aceh | ~100K | 0.83× | |
| 25 | West Sumatra | ~100K | 0.79× | |
| 26 | East Kalimantan | ~100K | 0.79× | |
| 27 | Riau Islands | ~90K | 0.79× | |
| 28 | Central Java | ~700K | 0.75× | |
| 29 | Jakarta | ~600K | 0.75× | |
| 30 | East Java | ~800K | 0.74× | |
| 31 | Bali | ~200K | 0.74× | |
| 32 | West Java | ~1M | 0.68× | |
| 33 | Banten | ~300K | 0.67× | |
| 34 | Special Region of Yogyakarta | ~100K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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