Rascasse Audience Intelligence

Internet meme Audience in Indonesia

A data profile of the people who buy, follow and care about Internet meme in Indonesia — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 3,182,348 people in Indonesia.

#4among Content type in Indonesia
#467among Topic in Indonesia
#23in Internet & Social Media

The average Internet meme fan in Indonesia is 31.4 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include TV Tokyo, Alexis (singer), Persib Bandung, with strongest over-indexing on TV Tokyo (2.16× the country average).

Demographically, the Internet meme audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Internet meme fan in Indonesia is balanced, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for TV Tokyo.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Internet meme profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
50.3%♀
49.7% male
Age
31.4
average years
Country rank
#629
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet meme fans

50.3% are female, 49.7% are male, average age 31.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Internet meme audience in Indonesia
MetricValue
Female50.3%
Male49.7%
Average age31.4
Estimated audience size3,182,348
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Internet meme audience in Indonesia
Age bracketShare%
16-1933%
20-2934%
30-3917%
40-4910%
50+7%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Internet meme audience comes from Indonesia.

Worldwide audience distribution share by country for Internet meme
CountryShare
United States26.5%
China11.2%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet meme audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Internet meme fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Kalimantan~30K1.12×
02Jambi~40K1.11×
03Riau Islands~40K1.08×
04North Sulawesi~40K1.05×
05South Kalimantan~40K1.04×
06Bengkulu~30K1.04×
07West Kalimantan~50K1.03×
08Papua (province)~20K1.03×
09West Sumatra~60K1.02×
10West Sulawesi~10K1.01×
11Riau~80K1.00×
12Central Sulawesi~30K1.00×
13Southeast Sulawesi~20K1.00×
14Bangka-Belitung Islands~20K1.00×
15Maluku~10K1.00×
16North Maluku~10K1.00×
17West Papua~10K1.00×
18North Kalimantan~10K1.00×
19East Kalimantan~50K0.99×
20Aceh~40K0.99×
21West Nusa Tenggara~40K0.99×
22East Nusa Tenggara~30K0.99×
23South Sumatra~80K0.98×
24Lampung~60K0.98×
25South Sulawesi~90K0.97×
26Bali~60K0.97×
27Special Region of Yogyakarta~50K0.97×
28North Sumatra~100K0.94×
29Banten~100K0.93×
30Jakarta~200K0.91×
31Central Java~300K0.90×
32East Java~300K0.86×
33West Java~400K0.81×
34Gorontalo (disambiguation)(2)0.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet meme audience
#·InterestCategoryAffinity×
01Creative CommonsTechnology & Electronics2.79×
02Alexis (singer)Music & Radio2.63×
03WikipediaInternet & Social Media2.46×
04Home videoMovies & TV2.24×
05TV TokyoMovies & TV2.16×
06Display resolutionTechnology & Electronics2.13×
07MemeInternet & Social Media1.95×
08AdSenseTechnology & Electronics1.83×
09Liga ChampionsSports1.79×
10Digital televisionMovies & TV1.77×
11Dari (Italian band)Music & Radio1.76×
12Art filmMovies & TV1.68×
13Abrahamic religionsPolitics & Society1.63×
14Persib BandungSports1.60×
15TIMNAS INDONESIASports1.58×
16DangdutMusic & Radio1.58×
17High-definition televisionTechnology & Electronics1.56×
18Viral marketingBusiness & Career1.54×
19TikTokInternet & Social Media1.51×
20Popular cultureArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet meme audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
Risk AppetiteTHRILL1.09×
PatriotismCONSERVATISM0.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet meme audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.30×
Healthy LifestyleBALANCE0.33×
Early Adopter MentalityPOWER0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet meme have in Indonesia?

Internet meme has an estimated audience of 3,182,348 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Internet meme fans?

50.3% of Internet meme fans are female, 49.7% are male, with an average age of 31.4 years.

03

Which brands do Internet meme fans like most?

Internet meme fans show strongest brand affinity for TV Tokyo (2.16×), Alexis (singer) (2.63×), and Persib Bandung (1.6×) over the country average.

04

Where do Internet meme fans live in Indonesia?

Internet meme fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Internet meme fans also like?

Beyond Internet meme itself, the audience over-indexes on Alexis (singer) (2.63×), Persib Bandung (1.6×), TikTok (1.51×), and Liga Champions (1.79×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Indonesia

See Internet meme audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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