A data profile of the people who buy, follow and care about Meme in Indonesia — modelled from more than twelve digital signal sources. Meme has an estimated audience of 3,313,634 people in Indonesia.
Meme has an estimated audience of 3,313,634 people in Indonesia. 42.9% are female, 57.1% are male, average age 28.6. Top brand affinities: Linux, Telegram, Ligue 1, Radio, Internet meme.
Top brand affinities include Linux, Telegram, Ligue 1, with strongest over-indexing on Linux (2.97× the country average).
Demographically, the Meme audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Meme fan in Indonesia is more male, around 28.6 years old, with strong Spirituality tendencies and a notable affinity for Linux.
The key figures that characterise the Meme profile in Indonesia.
42.9% are female, 57.1% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 28.6 |
| Estimated audience size | 3,313,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Meme audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarcasm | Politics & Society | 3.37× | ||
| 02 | Linux | Technology & Electronics | 2.97× | ||
| 03 | Michael Jackson | Music & Radio | 2.65× | ||
| 04 | Radio | Technology & Electronics | 2.35× | ||
| 05 | Breakfast television | Movies & TV | 2.33× | ||
| 06 | romantic comedies | Movies & TV | 2.24× | ||
| 07 | AFC Ajax | Sports | 2.11× | ||
| 08 | Buddhism | Health | 1.98× | ||
| 09 | Internet meme | Internet & Social Media | 1.95× | ||
| 10 | Telegram | Internet & Social Media | 1.94× | ||
| 11 | Hinduism | Politics & Society | 1.82× | ||
| 12 | Minecraft | Games | 1.74× | ||
| 13 | NASDAQ | Business & Career | 1.73× | ||
| 14 | Real Betis | Sports | 1.69× | ||
| 15 | Scholarship | Kids & Family | 1.63× | ||
| 16 | GitHub | Internet & Social Media | 1.63× | ||
| 17 | Ligue 1 | Sports | 1.57× | ||
| 18 | God in Islam | Politics & Society | 1.55× | ||
| 19 | Sports betting | Games | 1.52× | ||
| 20 | FIFA (video game series) | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Individualism | JOY | 1.19× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| DIY Mentality | THRILL | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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