A data profile of the people who buy, follow and care about Meme in Australia — modelled from more than twelve digital signal sources. Meme has an estimated audience of 5,029,718 people in Australia.
Meme has an estimated audience of 5,029,718 people in Australia. 50.3% are female, 49.7% are male, average age 35.5. Top brand affinities: EB Games, Mixed martial arts, Bored Panda, Ladbrokes, Scarlett Johansson.
Top brand affinities include EB Games, Mixed martial arts, Bored Panda, with strongest over-indexing on EB Games (2.07× the country average).
Demographically, the Meme audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Meme fan in Australia is balanced, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for EB Games.
The key figures that characterise the Meme profile in Australia.
50.3% are female, 49.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 35.5 |
| Estimated audience size | 5,029,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Meme audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.07× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.07× | ||
| 03 | Jim Carrey | Movies & TV | 2.07× | ||
| 04 | Michael J. Fox | Movies & TV | 2.07× | ||
| 05 | Google News | News | 2.07× | ||
| 06 | Matt Damon | Movies & TV | 2.07× | ||
| 07 | Ethan Hawke | Movies & TV | 2.07× | ||
| 08 | Giannis Antetokounmpo | Sports | 2.07× | ||
| 09 | Bored Panda | Internet & Social Media | 1.92× | ||
| 10 | Fox Sports | Movies & TV | 1.81× | ||
| 11 | MSN | News | 1.81× | ||
| 12 | Omegle | Internet & Social Media | 1.80× | ||
| 13 | DeviantArt | Internet & Social Media | 1.74× | ||
| 14 | Richard Marx | Music & Radio | 1.73× | ||
| 15 | Ladbrokes | Games | 1.69× | ||
| 16 | Mixed martial arts | Sports | 1.64× | ||
| 17 | Canva | Technology & Electronics | 1.61× | ||
| 18 | Cricket Australia | Sports | 1.56× | ||
| 19 | Steam | Games | 1.54× | ||
| 20 | ESPN | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.12× | |
| Individualism | JOY | 1.05× | |
| Risk Appetite | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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