Rascasse Audience Intelligence

Meme Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Meme in United Arab Emirates — modelled from more than twelve digital signal sources. Meme has an estimated audience of 1,308,885 people in United Arab Emirates.

#4among Content type in United Arab Emirates
#478among Topic in United Arab Emirates
#20in Internet & Social Media

The average Meme fan in United Arab Emirates is 31.9 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Sarcasm, Internet meme, Breakfast television, with strongest over-indexing on Sarcasm (1.89× the country average).

Demographically, the Meme audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Meme fan in United Arab Emirates is more male, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Sarcasm.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Meme profile in United Arab Emirates.

Audience size
1.3M
in United Arab Emirates
Gender
28.3%
71.7% male
Age
31.9
average years
Country rank
#653
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

28.3% are female, 71.7% are male, average age 31.9.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Meme audience in United Arab Emirates
MetricValue
Female28.3%
Male71.7%
Average age31.9
Estimated audience size1,308,885
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Meme audience in United Arab Emirates
Age bracketShare%
16-1921%
20-2944%
30-3923%
40-499%
50+4%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Meme audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meme audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Meme fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~80K1.18×
02Emirate of Abu Dhabi~600K1.09×
03Emirate of Sharjah~300K1.09×
04Emirate of Ajman~100K0.95×
05Dubai~900K0.89×
06Fujairah~30K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01MinecraftGames2.09×
02Emma WatsonMovies & TV2.03×
03BritpopMusic & Radio2.02×
04Late-night talk showMovies & TV1.98×
05SarcasmPolitics & Society1.89×
06Millie Bobby BrownMovies & TV1.80×
07Breakfast televisionMovies & TV1.77×
08Internet memeInternet & Social Media1.69×
09Crime fictionLiterature1.69×
10PrimarkShopping1.61×
11SupermanMovies & TV1.61×
12Surround soundTechnology & Electronics1.61×
13Shōnen mangaLiterature1.61×
14UniqloShopping1.59×
15DAXBusiness & Career1.59×
16romantic comediesMovies & TV1.59×
17Ligue 1Sports1.56×
18Dow Jones Industrial AverageBusiness & Career1.53×
19Gangsta rapMusic & Radio1.52×
20TriathlonsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.30×
Pet OwnershipJOY1.26×
ExtroversionTHRILL1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Price SensitivityPREMIUM0.69×
Quality AwarenessPREMIUM0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Meme have in United Arab Emirates?

Meme has an estimated audience of 1,308,885 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Meme fans?

28.3% of Meme fans are female, 71.7% are male, with an average age of 31.9 years.

03

Which brands do Meme fans like most?

Meme fans show strongest brand affinity for Sarcasm (1.89×), Internet meme (1.69×), and Breakfast television (1.77×) over the country average.

04

Where do Meme fans live in United Arab Emirates?

Meme fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Meme fans also like?

Beyond Meme itself, the audience over-indexes on Internet meme (1.69×), Breakfast television (1.77×), Primark (1.61×), and Dow Jones Industrial Average (1.53×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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