A data profile of the people who buy, follow and care about Internet celebrity in United Arab Emirates — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 1,368,007 people in United Arab Emirates.
The average Internet celebrity fan in United Arab Emirates is 36.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Party dress, Earring, Skin care, with strongest over-indexing on Party dress (2.05× the country average).
Demographically, the Internet celebrity audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Internet celebrity fan in United Arab Emirates is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Party dress.
The key figures that characterise the Internet celebrity profile in United Arab Emirates.
28.7% are female, 71.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 36.5 |
| Estimated audience size | 1,368,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Internet celebrity audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
Where the Internet celebrity audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.18× | |
| 02 | Ras Al Khaimah | ~80K | 1.08× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.90× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.84× | |
| 06 | Dubai | ~700K | 0.74× |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quotation | Business & Career | 3.04× | ||
| 02 | Bag | Fashion & Accessoires | 2.27× | ||
| 03 | Party dress | Fashion & Accessoires | 2.05× | ||
| 04 | Wikipedia | Internet & Social Media | 2.01× | ||
| 05 | Earring | Fashion & Accessoires | 1.95× | ||
| 06 | Child care | Kids & Family | 1.95× | ||
| 07 | Jewelry design | Fashion & Accessoires | 1.89× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.88× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.82× | ||
| 10 | Necklace | Fashion & Accessoires | 1.80× | ||
| 11 | Gift shop | Home & Garden | 1.80× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 1.80× | ||
| 13 | Sephora | Shopping | 1.78× | ||
| 14 | Facial | Beauty & Wellness | 1.73× | ||
| 15 | Ring (jewellery) | Fashion & Accessoires | 1.69× | ||
| 16 | Wedding ring | Fashion & Accessoires | 1.67× | ||
| 17 | Video on demand | Movies & TV | 1.66× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 19 | Skin care | Beauty & Wellness | 1.57× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 1.16× |
Internet celebrity has an estimated audience of 1,368,007 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
28.7% of Internet celebrity fans are female, 71.3% are male, with an average age of 36.5 years.
Internet celebrity fans show strongest brand affinity for Party dress (2.05×), Earring (1.95×), and Skin care (1.57×) over the country average.
Internet celebrity fans in United Arab Emirates are most concentrated in Dubai (reach ~700K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Internet celebrity itself, the audience over-indexes on Earring (1.95×), Skin care (1.57×), Designer clothing (1.82×), and Bag (2.27×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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