A data profile of the people who buy, follow and care about Internet celebrity in South Africa — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 1,332,529 people in South Africa.
Internet celebrity has an estimated audience of 1,332,529 people in South Africa. 55.6% are female, 44.4% are male, average age 35.3. Top brand affinities: Sydney Sweeney, Wikipedia, forex trader, FIFA World Cup, Magic (illusion).
Top brand affinities include Sydney Sweeney, Wikipedia, forex trader, with strongest over-indexing on Sydney Sweeney (4.13× the country average).
Demographically, the Internet celebrity audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Internet celebrity fan in South Africa is more female, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Sydney Sweeney.
The key figures that characterise the Internet celebrity profile in South Africa.
55.6% are female, 44.4% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 35.3 |
| Estimated audience size | 1,332,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Internet celebrity audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO | Movies & TV | 7.04× | ||
| 02 | Porsche Cayenne | Cars & Mobility | 5.98× | ||
| 03 | Babies "R" Us | Kids & Family | 5.64× | ||
| 04 | forex trader | Business & Career | 5.52× | ||
| 05 | University of Oxford | Business & Career | 5.06× | ||
| 06 | Structural engineering | Business & Career | 4.84× | ||
| 07 | Sydney Sweeney | Movies & TV | 4.13× | ||
| 08 | Magic (illusion) | Kids & Family | 3.32× | ||
| 09 | Wikipedia | Internet & Social Media | 2.86× | ||
| 10 | Shelf Lives | Music & Radio | 2.75× | ||
| 11 | Ultimate Fighting Championship | Sports | 2.73× | ||
| 12 | Digital television | Movies & TV | 2.31× | ||
| 13 | Video hosting service | Technology & Electronics | 2.07× | ||
| 14 | Short film | Movies & TV | 2.04× | ||
| 15 | Radio broadcasting | Music & Radio | 1.93× | ||
| 16 | Stand-up comedy | Movies & TV | 1.73× | ||
| 17 | Premier League | Sports | 1.71× | ||
| 18 | ShowMax | Movies & TV | 1.60× | ||
| 19 | FIFA World Cup | Sports | 1.56× | ||
| 20 | Laughter | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Spirituality | BALANCE | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Spirituality | BALANCE | 0.79× | |
| Patriotism | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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