A data profile of the people who buy, follow and care about Short film in South Africa — modelled from more than twelve digital signal sources. Short film has an estimated audience of 1,338,890 people in South Africa.
Short film has an estimated audience of 1,338,890 people in South Africa. 49.7% are female, 50.3% are male, average age 35.9. Top brand affinities: Internet celebrity, Radio, Bologna F.C. 1909, Breakfast television, Boxing.
Top brand affinities include Internet celebrity, Radio, Bologna F.C. 1909, with strongest over-indexing on Internet celebrity (2.04× the country average).
Demographically, the Short film audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Short film fan in South Africa is balanced, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Short film profile in South Africa.
49.7% are female, 50.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.9 |
| Estimated audience size | 1,338,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Short film audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
The strongest cross-interests of the Short film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cannes Film Festival | Movies & TV | 2.96× | ||
| 02 | Film festival | Movies & TV | 2.28× | ||
| 03 | Emma Watson | Movies & TV | 2.11× | ||
| 04 | Late-night talk show | Movies & TV | 2.08× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.04× | ||
| 06 | Anne Hathaway | Movies & TV | 2.00× | ||
| 07 | Buddhism | Health | 1.98× | ||
| 08 | Bologna F.C. 1909 | Sports | 1.96× | ||
| 09 | Tom Hardy | Movies & TV | 1.94× | ||
| 10 | romantic comedies | Movies & TV | 1.82× | ||
| 11 | Hinduism | Politics & Society | 1.77× | ||
| 12 | Radio | Technology & Electronics | 1.65× | ||
| 13 | Golden Globe Award | Movies & TV | 1.65× | ||
| 14 | BBC | Movies & TV | 1.61× | ||
| 15 | Tom Cruise | Movies & TV | 1.61× | ||
| 16 | Henry Cavill | Movies & TV | 1.59× | ||
| 17 | Brad Pitt | Movies & TV | 1.58× | ||
| 18 | Leonardo DiCaprio | Movies & TV | 1.58× | ||
| 19 | Breakfast television | Movies & TV | 1.57× | ||
| 20 | Boxing | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Indulgence | JOY | 1.19× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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