A data profile of the people who buy, follow and care about Short film in Australia — modelled from more than twelve digital signal sources. Short film has an estimated audience of 3,376,444 people in Australia.
Short film has an estimated audience of 3,376,444 people in Australia. 51.5% are female, 48.5% are male, average age 41.3. Top brand affinities: Videography, Wikipedia, Australian Open, Radio, Tabloid (newspaper format).
Top brand affinities include Videography, Wikipedia, Australian Open, with strongest over-indexing on Videography (5.03× the country average).
Demographically, the Short film audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Short film fan in Australia is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Videography.
The key figures that characterise the Short film profile in Australia.
51.5% are female, 48.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.3 |
| Estimated audience size | 3,376,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Short film audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 8.5% |
| China | 4.7% |
The strongest cross-interests of the Short film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 5.03× | ||
| 02 | Wikipedia | Internet & Social Media | 2.35× | ||
| 03 | Australian Open | Sports | 2.07× | ||
| 04 | Comedy club | Movies & TV | 2.05× | ||
| 05 | Alexandra Daddario | Movies & TV | 2.01× | ||
| 06 | Zendaya | Movies & TV | 1.83× | ||
| 07 | Jason Momoa | Movies & TV | 1.81× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.74× | ||
| 09 | Tom Hardy | Movies & TV | 1.69× | ||
| 10 | Michael J. Fox | Movies & TV | 1.69× | ||
| 11 | Britney Spears | Music & Radio | 1.66× | ||
| 12 | Film festival | Movies & TV | 1.62× | ||
| 13 | Britpop | Music & Radio | 1.58× | ||
| 14 | Radio | Technology & Electronics | 1.57× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 16 | Virtual reality | Technology & Electronics | 1.55× | ||
| 17 | Henry Cavill | Movies & TV | 1.55× | ||
| 18 | Video editing | Technology & Electronics | 1.54× | ||
| 19 | Valentine's Day | Kids & Family | 1.53× | ||
| 20 | Tom Welling | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.16× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Short film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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