A data profile of the people who buy, follow and care about Radio in Australia — modelled from more than twelve digital signal sources. Radio has an estimated audience of 4,292,100 people in Australia.
The average Radio fan in Australia is 43.6 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Broadcasting, Stranger Things, Broadcast engineering, with strongest over-indexing on Broadcasting (2.29× the country average).
Demographically, the Radio audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Radio fan in Australia is balanced, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Broadcasting.
The key figures that characterise the Radio profile in Australia.
50.1% are female, 49.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.6 |
| Estimated audience size | 4,292,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Radio audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.18× | |
| 02 | Northern Territory | ~50K | 1.17× | |
| 03 | South Australia | ~400K | 1.04× | |
| 04 | Western Australia | ~500K | 1.01× | |
| 05 | Tasmania | ~80K | 0.91× | |
| 06 | New South Wales | ~1.5M | 0.90× | |
| 07 | Victoria | ~1M | 0.90× | |
| 08 | Australian Capital Territory | ~80K | 0.86× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 4.85× | ||
| 02 | Vietnam Airlines | Travel & Leisure | 3.68× | ||
| 03 | Stranger Things | Movies & TV | 3.38× | ||
| 04 | Vietnam | Travel & Leisure | 3.23× | ||
| 05 | Radio broadcasting | Music & Radio | 2.92× | ||
| 06 | Digital audio | Technology & Electronics | 2.80× | ||
| 07 | Communication studies | Business & Career | 2.79× | ||
| 08 | Philippines | Travel & Leisure | 2.33× | ||
| 09 | Broadcasting | Movies & TV | 2.29× | ||
| 10 | India | Travel & Leisure | 1.95× | ||
| 11 | Wikipedia | Internet & Social Media | 1.94× | ||
| 12 | Canada | Travel & Leisure | 1.91× | ||
| 13 | News broadcasting | Business & Career | 1.88× | ||
| 14 | Art film | Movies & TV | 1.83× | ||
| 15 | Internet & Social Media | 1.78× | |||
| 16 | Digital media | Business & Career | 1.71× | ||
| 17 | Donald Trump | Politics & Society | 1.67× | ||
| 18 | National Association of Broadcasters | Movies & TV | 1.62× | ||
| 19 | United States | Travel & Leisure | 1.61× | ||
| 20 | BP | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Patriotism | CONSERVATISM | 1.48× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.91× | |
| Creativity | OPEN | 0.95× |
Radio has an estimated audience of 4,292,100 people in Australia, concentrated in New South Wales and Queensland.
50.1% of Radio fans are female, 49.9% are male, with an average age of 43.6 years.
Radio fans show strongest brand affinity for Broadcasting (2.29×), Stranger Things (3.38×), and Broadcast engineering (4.85×) over the country average.
Radio fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Stranger Things (3.38×), Broadcast engineering (4.85×), Radio broadcasting (2.92×), and Donald Trump (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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