A data profile of the people who buy, follow and care about Philippines in Australia — modelled from more than twelve digital signal sources. Philippines has an estimated audience of 2,593,995 people in Australia.
The average Philippines fan in Australia is 41.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include 7-Eleven, Times Square, KPop Demon Hunters, with strongest over-indexing on 7-Eleven (1.73× the country average).
Demographically, the Philippines audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Philippines fan in Australia is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for 7-Eleven.
The key figures that characterise the Philippines profile in Australia.
53.5% are female, 46.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.2 |
| Estimated audience size | 2,593,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Philippines audience comes from Australia.
| Country | Share |
|---|---|
| China | 16.9% |
| United States | 10.5% |
| Japan | 9.0% |
Where the Philippines audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.11× | |
| 02 | Queensland | ~700K | 1.10× | |
| 03 | Western Australia | ~300K | 1.07× | |
| 04 | Australian Capital Territory | ~60K | 1.07× | |
| 05 | New South Wales | ~900K | 0.99× | |
| 06 | Victoria | ~700K | 0.95× | |
| 07 | South Australia | ~200K | 0.89× | |
| 08 | Tasmania | ~50K | 0.82× |
The strongest cross-interests of the Philippines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVB | Movies & TV | 4.96× | ||
| 02 | Regions of the Philippines | Politics & Society | 4.54× | ||
| 03 | Times Square | Travel & Leisure | 4.27× | ||
| 04 | Cebu Pacific | Travel & Leisure | 3.62× | ||
| 05 | Mid-Autumn Festival | Travel & Leisure | 3.53× | ||
| 06 | Taobao | Shopping | 2.94× | ||
| 07 | Bangladesh | Travel & Leisure | 2.36× | ||
| 08 | Korean hip hop | Music & Radio | 2.36× | ||
| 09 | Hong Kong | Travel & Leisure | 2.25× | ||
| 10 | Korea | Travel & Leisure | 2.12× | ||
| 11 | K-pop | Music & Radio | 1.99× | ||
| 12 | Malaysia | Travel & Leisure | 1.98× | ||
| 13 | 7-Eleven | Shopping | 1.73× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.70× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | Seoul | Travel & Leisure | 1.60× | ||
| 17 | South Korea | Travel & Leisure | 1.59× | ||
| 18 | Thailand | Travel & Leisure | 1.58× | ||
| 19 | China | Travel & Leisure | 1.56× | ||
| 20 | Indian cuisine | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.90× | |
| Pet Ownership | JOY | 0.92× |
Philippines has an estimated audience of 2,593,995 people in Australia, concentrated in New South Wales and Victoria.
53.5% of Philippines fans are female, 46.5% are male, with an average age of 41.2 years.
Philippines fans show strongest brand affinity for 7-Eleven (1.73×), Times Square (4.27×), and KPop Demon Hunters (1.7×) over the country average.
Philippines fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Philippines itself, the audience over-indexes on Times Square (4.27×), KPop Demon Hunters (1.7×), WhatsApp (1.62×), and Hong Kong (2.25×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Philippines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.