A data profile of the people who buy, follow and care about Australia in Australia — modelled from more than twelve digital signal sources. Australia has an estimated audience of 15,591,046 people in Australia.
Australia has an estimated audience of 15,591,046 people in Australia. 54.9% are female, 45.1% are male, average age 42.9. Top brand affinities: Spar (retailer).
Top brand affinities include Spar (retailer), with strongest over-indexing on Spar (retailer) (2.91× the country average).
Demographically, the Australia audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Australia fan in Australia is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Australia profile in Australia.
54.9% are female, 45.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.9 |
| Estimated audience size | 15,591,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Australia audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 0.87× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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