A data profile of the people who buy, follow and care about Australia in Sweden — modelled from more than twelve digital signal sources. Australia has an estimated audience of 1,174,486 people in Sweden.
Australia has an estimated audience of 1,174,486 people in Sweden. 46.6% are female, 53.4% are male, average age 44.3. Top brand affinities: Google, Dogs, Happiness, Hair products, Viral video.
Top brand affinities include Google, Dogs, Happiness, with strongest over-indexing on Google (1.87× the country average).
Demographically, the Australia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Australia fan in Sweden is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Australia profile in Sweden.
46.6% are female, 53.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.3 |
| Estimated audience size | 1,174,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Australia audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 3.37× | ||
| 02 | News magazine | News | 2.82× | ||
| 03 | First-person shooter games | Games | 2.75× | ||
| 04 | Science fiction movies | Movies & TV | 2.69× | ||
| 05 | Charity and causes | Business & Career | 2.41× | ||
| 06 | Fiction books | Literature | 2.35× | ||
| 07 | Gambling | Games | 2.34× | ||
| 08 | Financial services | Business & Career | 2.21× | ||
| 09 | Musical theatre | Movies & TV | 2.14× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.12× | ||
| 11 | Online games | Games | 2.06× | ||
| 12 | Happiness | Health | 2.03× | ||
| 13 | Instant messaging | Internet & Social Media | 2.02× | ||
| 14 | Celebrity | Movies & TV | 2.01× | ||
| 15 | Hair products | Beauty & Wellness | 1.98× | ||
| 16 | Meat | Food & Beverages | 1.97× | ||
| 17 | Dogs | Pets & Animals | 1.96× | ||
| 18 | Internet & Social Media | 1.87× | |||
| 19 | Video games | Games | 1.82× | ||
| 20 | Current events | Arts & Culture | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Early Adopter Mentality | POWER | 1.70× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.