A data profile of the people who buy, follow and care about Australia in Norway — modelled from more than twelve digital signal sources. Australia has an estimated audience of 641,991 people in Norway.
Australia has an estimated audience of 641,991 people in Norway. 47.6% are female, 52.4% are male, average age 43.0. Top brand affinities: Google, Spar (retailer), Instant messaging, Happiness, Dogs.
Top brand affinities include Google, Spar (retailer), Instant messaging, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Australia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Australia fan in Norway is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Australia profile in Norway.
47.6% are female, 52.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 43.0 |
| Estimated audience size | 641,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Australia audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.85× | ||
| 02 | Spar (retailer) | Shopping | 2.77× | ||
| 03 | Instant messaging | Internet & Social Media | 2.71× | ||
| 04 | First-person shooter games | Games | 2.33× | ||
| 05 | Hairstyle | Beauty & Wellness | 2.32× | ||
| 06 | Science fiction movies | Movies & TV | 2.29× | ||
| 07 | Fiction books | Literature | 2.05× | ||
| 08 | Online games | Games | 1.91× | ||
| 09 | Meat | Food & Beverages | 1.90× | ||
| 10 | Celebrity | Movies & TV | 1.81× | ||
| 11 | Drum and bass | Music & Radio | 1.79× | ||
| 12 | Happiness | Health | 1.78× | ||
| 13 | Hair products | Beauty & Wellness | 1.77× | ||
| 14 | Dogs | Pets & Animals | 1.69× | ||
| 15 | Video games | Games | 1.67× | ||
| 16 | Premier League | Sports | 1.66× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | FIFA World Cup | Sports | 1.53× | ||
| 19 | Current events | Arts & Culture | 1.51× | ||
| 20 | Higher education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Quality Awareness | PREMIUM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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