A data profile of the people who buy, follow and care about Australia in Denmark — modelled from more than twelve digital signal sources. Australia has an estimated audience of 859,884 people in Denmark.
Australia has an estimated audience of 859,884 people in Denmark. 44.9% are female, 55.1% are male, average age 44.0. Top brand affinities: Elgiganten, Uniqlo, Germany, Musical theatre, Hairstyle.
Top brand affinities include Elgiganten, Uniqlo, Germany, with strongest over-indexing on Elgiganten (1.71× the country average).
Demographically, the Australia audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Australia fan in Denmark is more male, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Australia profile in Denmark.
44.9% are female, 55.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 44.0 |
| Estimated audience size | 859,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Australia audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.48× | ||
| 02 | Uniqlo | Shopping | 2.29× | ||
| 03 | Musical theatre | Movies & TV | 2.02× | ||
| 04 | Science fiction movies | Movies & TV | 1.97× | ||
| 05 | First-person shooter games | Games | 1.91× | ||
| 06 | Viral video | Internet & Social Media | 1.86× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 08 | Subscription business model | Shopping | 1.75× | ||
| 09 | Elgiganten | Shopping | 1.71× | ||
| 10 | Gambling | Games | 1.71× | ||
| 11 | Musical film | Movies & TV | 1.67× | ||
| 12 | Celebrity | Movies & TV | 1.62× | ||
| 13 | Wikipedia | Internet & Social Media | 1.59× | ||
| 14 | Germany | Travel & Leisure | 1.57× | ||
| 15 | Charity and causes | Business & Career | 1.57× | ||
| 16 | Roskilde Festival | Music & Radio | 1.55× | ||
| 17 | Online games | Games | 1.54× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 19 | Stand-up comedy | Movies & TV | 1.53× | ||
| 20 | Fiction books | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Extroversion | THRILL | 1.42× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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