A data profile of the people who buy, follow and care about Australia in Netherlands — modelled from more than twelve digital signal sources. Australia has an estimated audience of 1,759,859 people in Netherlands.
The average Australia fan in Netherlands is 43.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Canada, Jumbo (supermarket), Rabobank, with strongest over-indexing on Canada (2.29× the country average).
Demographically, the Australia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Australia fan in Netherlands is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Canada.
The key figures that characterise the Australia profile in Netherlands.
48.8% are female, 51.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.0 |
| Estimated audience size | 1,759,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Australia audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
Where the Australia audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.59× | |
| 02 | Zuid-Holland | ~600K | 1.36× | |
| 03 | Flevoland | ~50K | 1.11× | |
| 04 | North Brabant | ~300K | 1.06× | |
| 05 | Gelderland | ~200K | 1.00× | |
| 06 | Limburg | ~100K | 0.95× | |
| 07 | Overijssel | ~100K | 0.92× | |
| 08 | Utrecht | ~100K | 0.89× | |
| 09 | Friesland | ~60K | 0.85× | |
| 10 | Groningen | ~50K | 0.83× | |
| 11 | Drenthe | ~40K | 0.75× | |
| 12 | Zeeland | ~30K | 0.75× |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CNN | Movies & TV | 3.35× | ||
| 02 | Documentary movies | Movies & TV | 2.49× | ||
| 03 | Canada | Travel & Leisure | 2.29× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.79× | ||
| 05 | Energy | Home & Garden | 1.79× | ||
| 06 | dumpert.nl | Movies & TV | 1.75× | ||
| 07 | Hair products | Beauty & Wellness | 1.73× | ||
| 08 | Internet & Social Media | 1.65× | |||
| 09 | Rabobank | Business & Career | 1.63× | ||
| 10 | Rock music | Music & Radio | 1.62× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.61× | ||
| 12 | Comedy movies | Movies & TV | 1.61× | ||
| 13 | Happiness | Health | 1.60× | ||
| 14 | Lidl | Shopping | 1.59× | ||
| 15 | Ziggo | Technology & Electronics | 1.59× | ||
| 16 | AliExpress | Shopping | 1.55× | ||
| 17 | Dogs | Pets & Animals | 1.54× | ||
| 18 | Belgium | Travel & Leisure | 1.53× | ||
| 19 | Pop music | Music & Radio | 1.53× | ||
| 20 | Pathé | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.66× | |
| Extroversion | THRILL | 1.62× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.82× | |
| Individualism | JOY | 0.92× |
Australia has an estimated audience of 1,759,859 people in Netherlands, concentrated in Zuid-Holland and North Holland.
48.8% of Australia fans are female, 51.2% are male, with an average age of 43.0 years.
Australia fans show strongest brand affinity for Canada (2.29×), Jumbo (supermarket) (1.61×), and Rabobank (1.63×) over the country average.
Australia fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Australia itself, the audience over-indexes on Jumbo (supermarket) (1.61×), Rabobank (1.63×), Lidl (1.59×), and WhatsApp (1.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.