A data profile of the people who buy, follow and care about Premier League in Norway — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 935,130 people in Norway.
Premier League has an estimated audience of 935,130 people in Norway. 21.5% are female, 78.5% are male, average age 40.4. Top brand affinities: Soccer, Eliteserien, FIFA World Cup, Oslo, Manchester United F.C..
Top brand affinities include Soccer, Eliteserien, FIFA World Cup, with strongest over-indexing on Soccer (2.23× the country average).
Demographically, the Premier League audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Premier League fan in Norway is more male, around 40.4 years old, with strong Social Media Usage tendencies and a notable affinity for Soccer.
The key figures that characterise the Premier League profile in Norway.
21.5% are female, 78.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 40.4 |
| Estimated audience size | 935,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Premier League audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aston Villa F.C. | Sports | 4.95× | ||
| 02 | Tippeligaen | Sports | 4.51× | ||
| 03 | Ole Gunnar Solskjær | Sports | 3.85× | ||
| 04 | Liverpool | Travel & Leisure | 3.63× | ||
| 05 | UEFA Europa League | Sports | 3.07× | ||
| 06 | UEFA Champions League | Sports | 2.85× | ||
| 07 | Chelsea F.C. | Sports | 2.85× | ||
| 08 | Manchester City F.C. | Sports | 2.84× | ||
| 09 | Manchester United F.C. | Sports | 2.70× | ||
| 10 | Real Madrid C.F. | Sports | 2.58× | ||
| 11 | FIFA World Cup | Sports | 2.56× | ||
| 12 | Arsenal F.C. | Sports | 2.53× | ||
| 13 | Liverpool F.C. | Sports | 2.31× | ||
| 14 | Soccer | Sports | 2.23× | ||
| 15 | Italy | Travel & Leisure | 2.11× | ||
| 16 | Baking | Food & Beverages | 2.02× | ||
| 17 | Money | Business & Career | 1.93× | ||
| 18 | Team sport | Sports | 1.89× | ||
| 19 | Oslo | Travel & Leisure | 1.82× | ||
| 20 | Eliteserien | Sports | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Travelling | THRILL | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.54× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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