A data profile of the people who buy, follow and care about Indonesia in Australia — modelled from more than twelve digital signal sources. Indonesia has an estimated audience of 13,082,621 people in Australia.
Indonesia has an estimated audience of 13,082,621 people in Australia. 55.6% are female, 44.4% are male, average age 43.7. Top brand affinities: Real property, Innovation, Online food ordering, Malaysia Airlines, Hypermarket.
Top brand affinities include Real property, Innovation, Online food ordering, with strongest over-indexing on Real property (1.61× the country average).
Demographically, the Indonesia audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Indonesia fan in Australia is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Indonesia profile in Australia.
55.6% are female, 44.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.7 |
| Estimated audience size | 13,082,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Indonesia audience comes from Australia.
| Country | Share |
|---|---|
| China | 16.5% |
| Indonesia | 11.6% |
| United States | 9.0% |
The strongest cross-interests of the Indonesia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.64× | ||
| 02 | Malaysia Airlines | Travel & Leisure | 1.64× | ||
| 03 | Hypermarket | Shopping | 1.64× | ||
| 04 | Single-family detached home | Home & Garden | 1.64× | ||
| 05 | Thai Airways | Travel & Leisure | 1.64× | ||
| 06 | Mobile payment | Business & Career | 1.64× | ||
| 07 | Muji | Home & Garden | 1.64× | ||
| 08 | Kiehl's | Beauty & Wellness | 1.63× | ||
| 09 | Real property | Home & Garden | 1.61× | ||
| 10 | Bored Panda | Internet & Social Media | 1.61× | ||
| 11 | Bank account | Business & Career | 1.60× | ||
| 12 | Online food ordering | Food & Beverages | 1.58× | ||
| 13 | Taobao | Shopping | 1.56× | ||
| 14 | Retail banking | Business & Career | 1.54× | ||
| 15 | Public security | Politics & Society | 1.53× | ||
| 16 | Online banking | Business & Career | 1.52× | ||
| 17 | Tom Hardy | Movies & TV | 1.51× | ||
| 18 | Western Union | Business & Career | 1.50× | ||
| 19 | Ryan Gosling | Movies & TV | 1.50× | ||
| 20 | Biotechnology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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