A data profile of the people who buy, follow and care about New Zealand in Australia — modelled from more than twelve digital signal sources. New Zealand has an estimated audience of 8,097,658 people in Australia.
The average New Zealand fan in Australia is 43.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the New Zealand audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
The key figures that characterise the New Zealand profile in Australia.
54.9% are female, 45.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.8 |
| Estimated audience size | 8,097,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide New Zealand audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Australia | 12.1% |
| United Kingdom | 7.2% |
Where the New Zealand audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2M | 1.11× | |
| 02 | New South Wales | ~3M | 1.03× | |
| 03 | Western Australia | ~1M | 1.03× | |
| 04 | Victoria | ~2.5M | 1.00× | |
| 05 | South Australia | ~600K | 0.97× | |
| 06 | Australian Capital Territory | ~200K | 0.97× | |
| 07 | Northern Territory | ~70K | 0.97× | |
| 08 | Tasmania | ~200K | 0.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.05× | |
| Creativity | OPEN | 1.02× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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