Rascasse Audience Intelligence

Travel & Leisure audiences in Australia

The strongest Travel & Leisure audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Travel & Leisure audiences ranked 21categories in Australia 2026data year
Section 01

Top Travel & Leisure audiences

The strongest Travel & Leisure audiences in Australia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Travel & Leisure in Australia — full ranking

  1. Australia15.6M
  2. Sydney14M
  3. United Kingdom13.2M
  4. Indonesia13.1M
  5. Canberra13.1M
  6. Oceania13M
  7. Melbourne11.9M
  8. Papua New Guinea11.7M
  9. Tasmania10.6M
  10. Queensland9.8M
  11. Hotels9.7M
  12. New South Wales9.4M
  13. Leisure9.2M
  14. Brisbane8.6M
  15. Camping8.6M
  16. Airbnb8.3M
  17. Adventure8.1M
  18. New Zealand8.1M
  19. Holiday7.8M
  20. Bars7.5M
  21. Beaches7M
  22. Wildlife7M
  23. Victoria (Australia)6.9M
  24. Sun6.6M
  25. Earth6.5M
  26. Recreation6.2M
  27. Adelaide6M
  28. Webjet6M
  29. London5.8M
  30. Vacations5.8M
  31. United States5.7M
  32. Ticketek5.7M
  33. Australasia5.6M
  34. Asia5.6M
  35. Boating5.6M
  36. Country5.6M
  37. Gold Coast, Queensland5.5M
  38. Cruises5.3M
  39. Resort5.3M
  40. Perth5.1M
  41. Air travel5.1M
  42. Flight Centre5.1M
  43. Road5M
  44. Lodging4.7M
  45. New York City4.6M
  46. Singapore Airlines4.4M
  47. South Australia4.2M
  48. Europe4M
  49. Western Australia3.9M
  50. North America3.9M
Section 02

Other categories in Australia