A data profile of the people who buy, follow and care about Earth in Australia — modelled from more than twelve digital signal sources. Earth has an estimated audience of 6,488,844 people in Australia.
Earth has an estimated audience of 6,488,844 people in Australia. 55.9% are female, 44.1% are male, average age 42.6. Top brand affinities: Innovation, Sustainable energy, Apple TV, Anne Hathaway, Millie Bobby Brown.
Top brand affinities include Innovation, Sustainable energy, Apple TV, with strongest over-indexing on Innovation (1.62× the country average).
Demographically, the Earth audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Earth fan in Australia is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Innovation.
The key figures that characterise the Earth profile in Australia.
55.9% are female, 44.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.6 |
| Estimated audience size | 6,488,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Earth audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 1.88× | ||
| 02 | Anne Hathaway | Movies & TV | 1.88× | ||
| 03 | Millie Bobby Brown | Movies & TV | 1.88× | ||
| 04 | Max Verstappen | Sports | 1.88× | ||
| 05 | Flea market | Home & Garden | 1.88× | ||
| 06 | Henry Cavill | Movies & TV | 1.88× | ||
| 07 | Tom Hardy | Movies & TV | 1.88× | ||
| 08 | Ryan Gosling | Movies & TV | 1.87× | ||
| 09 | Harry Styles | Music & Radio | 1.84× | ||
| 10 | 3D printing | Technology & Electronics | 1.72× | ||
| 11 | Innovation | Business & Career | 1.62× | ||
| 12 | Cathay Pacific | Travel & Leisure | 1.62× | ||
| 13 | Virtual reality | Technology & Electronics | 1.61× | ||
| 14 | Hypermarket | Shopping | 1.60× | ||
| 15 | Apple TV | Movies & TV | 1.58× | ||
| 16 | Bored Panda | Internet & Social Media | 1.58× | ||
| 17 | Disneyland | Travel & Leisure | 1.56× | ||
| 18 | Film festival | Movies & TV | 1.56× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 20 | Photovoltaics | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.35× | |
| Individualism | JOY | 1.29× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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