A data profile of the people who buy, follow and care about Earth in Portugal — modelled from more than twelve digital signal sources. Earth has an estimated audience of 2,804,971 people in Portugal.
The average Earth fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include OLX, Romance novels, Viral video, with strongest over-indexing on OLX (1.53× the country average).
Demographically, the Earth audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Earth fan in Portugal is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for OLX.
The key figures that characterise the Earth profile in Portugal.
55.5% are female, 44.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.6 |
| Estimated audience size | 2,804,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Earth audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
Where the Earth audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~200K | 1.29× | |
| 02 | Braga District | ~300K | 1.25× | |
| 03 | Aveiro District | ~300K | 1.22× | |
| 04 | Leiria District | ~200K | 1.20× | |
| 05 | Viseu District | ~100K | 1.19× | |
| 06 | Porto District | ~700K | 1.14× | |
| 07 | Santarém District | ~200K | 1.14× | |
| 08 | Lisbon District | ~900K | 1.09× | |
| 09 | Setúbal District | ~300K | 1.04× | |
| 10 | Bragança District | ~30K | 1.04× | |
| 11 | Viana do Castelo District | ~70K | 1.00× | |
| 12 | Azores | ~80K | 0.98× | |
| 13 | Castelo Branco District | ~50K | 0.97× | |
| 14 | Vila Real District | ~50K | 0.95× | |
| 15 | Faro District | ~200K | 0.89× | |
| 16 | Guarda District | ~30K | 0.87× | |
| 17 | Beja District | ~40K | 0.85× | |
| 18 | Évora District | ~40K | 0.78× | |
| 19 | Madeira | ~60K | 0.75× | |
| 20 | Portalegre District | ~20K | 0.75× |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fernando Pessoa | Literature | 1.99× | ||
| 02 | Weather | Home & Garden | 1.98× | ||
| 03 | Mineral water | Food & Beverages | 1.78× | ||
| 04 | Garden furniture | Home & Garden | 1.78× | ||
| 05 | Employment agency | Business & Career | 1.78× | ||
| 06 | Individualism | Politics & Society | 1.76× | ||
| 07 | Christmas market | Food & Beverages | 1.76× | ||
| 08 | Freedom of speech | Politics & Society | 1.62× | ||
| 09 | Macau | Travel & Leisure | 1.60× | ||
| 10 | Rail transport | Travel & Leisure | 1.56× | ||
| 11 | Postmodernism | Arts & Culture | 1.56× | ||
| 12 | Library | Literature | 1.54× | ||
| 13 | Philanthropy | Arts & Culture | 1.54× | ||
| 14 | OLX | Shopping | 1.53× | ||
| 15 | Viral video | Internet & Social Media | 1.53× | ||
| 16 | Lottery | Games | 1.53× | ||
| 17 | Toothpaste | Beauty & Wellness | 1.51× | ||
| 18 | Greenhouse | Home & Garden | 1.51× | ||
| 19 | Romance novels | Literature | 1.50× | ||
| 20 | French cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Community Orientation | OPEN | 1.31× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Mindfulness | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.98× |
Earth has an estimated audience of 2,804,971 people in Portugal, concentrated in Lisbon District and Porto District.
55.5% of Earth fans are female, 44.5% are male, with an average age of 45.6 years.
Earth fans show strongest brand affinity for OLX (1.53×), Romance novels (1.5×), and Viral video (1.53×) over the country average.
Earth fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~700K), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Earth itself, the audience over-indexes on Romance novels (1.5×), Viral video (1.53×), Rail transport (1.56×), and Library (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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