A data profile of the people who buy, follow and care about Earth in Austria — modelled from more than twelve digital signal sources. Earth has an estimated audience of 969,282 people in Austria.
Earth has an estimated audience of 969,282 people in Austria. 52.4% are female, 47.6% are male, average age 38.9. Top brand affinities: Kronen Zeitung, Politics, Austrian Airlines, WhatsApp, Hobby.
Top brand affinities include Kronen Zeitung, Politics, Austrian Airlines, with strongest over-indexing on Kronen Zeitung (1.75× the country average).
Demographically, the Earth audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Earth fan in Austria is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Earth profile in Austria.
52.4% are female, 47.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.9 |
| Estimated audience size | 969,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Earth audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.25× | ||
| 02 | Mikaela Shiffrin | Sports | 2.10× | ||
| 03 | Politics | Politics & Society | 2.00× | ||
| 04 | Hobby | Home & Garden | 1.95× | ||
| 05 | First-person shooter games | Games | 1.86× | ||
| 06 | Bicycle | Cars & Mobility | 1.85× | ||
| 07 | Blues music | Music & Radio | 1.79× | ||
| 08 | Charity and causes | Business & Career | 1.77× | ||
| 09 | Kronen Zeitung | News | 1.75× | ||
| 10 | Toys | Games | 1.73× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 12 | Instant messaging | Internet & Social Media | 1.68× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.67× | ||
| 14 | Desserts | Food & Beverages | 1.67× | ||
| 15 | Distilled beverage | Food & Beverages | 1.66× | ||
| 16 | Psychology | Business & Career | 1.57× | ||
| 17 | Wikipedia | Internet & Social Media | 1.57× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Hair products | Beauty & Wellness | 1.55× | ||
| 20 | Hornbach | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Extroversion | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Creativity | OPEN | 0.90× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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