Rascasse Audience Intelligence

Earth Audience in Colombia

A data profile of the people who buy, follow and care about Earth in Colombia — modelled from more than twelve digital signal sources. Earth has an estimated audience of 4,764,834 people in Colombia.

#1among Planet in Colombia
#20among POI in Colombia
#26in Travel & Leisure

Earth has an estimated audience of 4,764,834 people in Colombia. 50.9% are female, 49.1% are male, average age 36.0.

Demographically, the Earth audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Category: Travel & Leisure · Type: POI · Subtype: Planet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Earth profile in Colombia.

Audience size
4.8M
in Colombia
Gender
50.9%♀
49.1% male
Age
36.0
average years
Country rank
#219
POI in Colombia
Fig. 01

Search interest · 12-month trend

+323%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earth fans

50.9% are female, 49.1% are male, average age 36.0.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Earth audience in Colombia
MetricValue
Female50.9%
Male49.1%
Average age36.0
Estimated audience size4,764,834
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Earth audience in Colombia
Age bracketShare%
16-1927%
20-2923%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Earth audience comes from Colombia.

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earth audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.07×
DIY MentalityTHRILL1.04×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Risk AppetiteTHRILL0.97×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Planet audiences in Colombia

See Earth audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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