A data profile of the people who buy, follow and care about Earth in Ireland — modelled from more than twelve digital signal sources. Earth has an estimated audience of 906,602 people in Ireland.
Earth has an estimated audience of 906,602 people in Ireland. 57.0% are female, 43.0% are male, average age 43.4. Top brand affinities: Anthropology, Weather, Crossword, David Attenborough, Elon Musk.
Top brand affinities include Anthropology, Weather, Crossword, with strongest over-indexing on Anthropology (1.83× the country average).
Demographically, the Earth audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Earth fan in Ireland is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Earth profile in Ireland.
57.0% are female, 43.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.4 |
| Estimated audience size | 906,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Earth audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dominican Republic | Travel & Leisure | 3.19× | ||
| 02 | Elon Musk | Business & Career | 2.30× | ||
| 03 | Mount Everest | Travel & Leisure | 2.30× | ||
| 04 | Anthropology | Business & Career | 1.83× | ||
| 05 | Singapore | Travel & Leisure | 1.78× | ||
| 06 | David Attenborough | Movies & TV | 1.73× | ||
| 07 | Library | Literature | 1.71× | ||
| 08 | British hip hop | Music & Radio | 1.64× | ||
| 09 | United Nations | Politics & Society | 1.62× | ||
| 10 | Crossword | Games | 1.60× | ||
| 11 | Michael Jackson | Music & Radio | 1.60× | ||
| 12 | Reggaeton | Music & Radio | 1.60× | ||
| 13 | Vimeo | Movies & TV | 1.59× | ||
| 14 | New Zealand | Travel & Leisure | 1.56× | ||
| 15 | IPTV | Technology & Electronics | 1.56× | ||
| 16 | Backpack | Fashion & Accessoires | 1.55× | ||
| 17 | Digital art | Arts & Culture | 1.54× | ||
| 18 | Honey | Food & Beverages | 1.54× | ||
| 19 | Scarlett Johansson | Movies & TV | 1.51× | ||
| 20 | Weather | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.20× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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