A data profile of the people who buy, follow and care about Earth in Denmark — modelled from more than twelve digital signal sources. Earth has an estimated audience of 972,005 people in Denmark.
Earth has an estimated audience of 972,005 people in Denmark. 48.6% are female, 51.4% are male, average age 43.5. Top brand affinities: Elgiganten, Germany, Iceland, Uniqlo, Hairstyle.
Top brand affinities include Elgiganten, Germany, Iceland, with strongest over-indexing on Elgiganten (1.65× the country average).
Demographically, the Earth audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Earth fan in Denmark is balanced, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Earth profile in Denmark.
48.6% are female, 51.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 43.5 |
| Estimated audience size | 972,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Earth audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 3.27× | ||
| 02 | Uniqlo | Shopping | 2.30× | ||
| 03 | Germany | Travel & Leisure | 1.93× | ||
| 04 | Heat pump | Home & Garden | 1.93× | ||
| 05 | Hairstyle | Beauty & Wellness | 1.78× | ||
| 06 | Science fiction movies | Movies & TV | 1.78× | ||
| 07 | First-person shooter games | Games | 1.76× | ||
| 08 | Viral video | Internet & Social Media | 1.72× | ||
| 09 | Gambling | Games | 1.67× | ||
| 10 | Elgiganten | Shopping | 1.65× | ||
| 11 | Brewery | Food & Beverages | 1.65× | ||
| 12 | Musical theatre | Movies & TV | 1.64× | ||
| 13 | Luxury real estate | Business & Career | 1.63× | ||
| 14 | Roskilde Festival | Music & Radio | 1.60× | ||
| 15 | Musical film | Movies & TV | 1.60× | ||
| 16 | Charity and causes | Business & Career | 1.57× | ||
| 17 | Fiction books | Literature | 1.55× | ||
| 18 | Bars | Travel & Leisure | 1.52× | ||
| 19 | Novo Nordisk | Health | 1.51× | ||
| 20 | Cruises | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Community Orientation | OPEN | 1.36× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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