A data profile of the people who buy, follow and care about Earth in Finland — modelled from more than twelve digital signal sources. Earth has an estimated audience of 498,136 people in Finland.
Earth has an estimated audience of 498,136 people in Finland. 58.6% are female, 41.4% are male, average age 42.0. Top brand affinities: Finnair, YouTube, Google, Valtteri Bottas, Happiness.
Top brand affinities include Finnair, YouTube, Google, with strongest over-indexing on Finnair (1.82× the country average).
Demographically, the Earth audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Earth fan in Finland is more female, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.
The key figures that characterise the Earth profile in Finland.
58.6% are female, 41.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.0 |
| Estimated audience size | 498,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Earth audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 3.21× | ||
| 02 | Germany | Travel & Leisure | 2.93× | ||
| 03 | Hairstyle | Beauty & Wellness | 2.61× | ||
| 04 | Instant messaging | Internet & Social Media | 2.45× | ||
| 05 | Valtteri Bottas | Sports | 2.35× | ||
| 06 | Fiction books | Literature | 2.15× | ||
| 07 | Celebrity | Movies & TV | 2.03× | ||
| 08 | Wikipedia | Internet & Social Media | 1.97× | ||
| 09 | Hair products | Beauty & Wellness | 1.93× | ||
| 10 | Meat | Food & Beverages | 1.90× | ||
| 11 | Happiness | Health | 1.83× | ||
| 12 | Dogs | Pets & Animals | 1.83× | ||
| 13 | Finnair | Travel & Leisure | 1.82× | ||
| 14 | Video games | Games | 1.68× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | YouTube | Movies & TV | 1.60× | ||
| 18 | Spas | Beauty & Wellness | 1.59× | ||
| 19 | Shoes | Fashion & Accessoires | 1.57× | ||
| 20 | Kitchen | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.76× | |
| Community Orientation | OPEN | 1.62× | |
| Risk Appetite | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Individualism | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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