Rascasse Audience Intelligence

Earth Audience in Argentina

A data profile of the people who buy, follow and care about Earth in Argentina — modelled from more than twelve digital signal sources. Earth has an estimated audience of 2,542,771 people in Argentina.

#1among Planet in Argentina
#25among POI in Argentina#23in Travel & Leisure

Earth has an estimated audience of 2,542,771 people in Argentina. 58.6% are female, 41.4% are male, average age 39.0.

Demographically, the Earth audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: Planet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Earth profile in Argentina.

Audience size
2.5M
in Argentina
Gender
58.6%♀
41.4% male
Age
39.0
average years
Country rank
#249
POI in Argentina
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earth fans

58.6% are female, 41.4% are male, average age 39.0.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Earth audience in Argentina
MetricValue
Female58.6%
Male41.4%
Average age39.0
Estimated audience size2,542,771
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Earth audience in Argentina
Age bracketShare%
16-1920%
20-2921%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Earth audience comes from Argentina.

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earth audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.16×
TravellingTHRILL1.11×
PatriotismCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earth audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
MindfulnessBALANCE0.79×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Planet audiences in Argentina

See Earth audiences in other countries

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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