A data profile of the people who buy, follow and care about Movistar Arena in Argentina — modelled from more than twelve digital signal sources. Movistar Arena has an estimated audience of 6,266,915 people in Argentina.
Movistar Arena has an estimated audience of 6,266,915 people in Argentina. 56.5% are female, 43.5% are male, average age 37.2. Top brand affinities: Charlize Theron, Jessica Alba, Cannes Film Festival, Career development, Will Ferrell.
Top brand affinities include Charlize Theron, Jessica Alba, Cannes Film Festival, with strongest over-indexing on Charlize Theron (1.6× the country average).
Demographically, the Movistar Arena audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Movistar Arena fan in Argentina is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Charlize Theron.
The key figures that characterise the Movistar Arena profile in Argentina.
56.5% are female, 43.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.2 |
| Estimated audience size | 6,266,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Movistar Arena audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 54.5% |
| Spain | 32.6% |
| Colombia | 10.6% |
The strongest cross-interests of the Movistar Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grey Goose (vodka) | Food & Beverages | 2.14× | ||
| 02 | Bowers & Wilkins | Technology & Electronics | 2.10× | ||
| 03 | Single malt whisky | Food & Beverages | 1.89× | ||
| 04 | Will Ferrell | Movies & TV | 1.74× | ||
| 05 | Charli XCX | Music & Radio | 1.73× | ||
| 06 | GameStop | Games | 1.69× | ||
| 07 | Holiday Inn Express | Travel & Leisure | 1.62× | ||
| 08 | Charlize Theron | Movies & TV | 1.60× | ||
| 09 | Jessica Alba | Movies & TV | 1.59× | ||
| 10 | Daft Punk | Music & Radio | 1.58× | ||
| 11 | God in Islam | Politics & Society | 1.58× | ||
| 12 | Bombay Sapphire | Food & Beverages | 1.57× | ||
| 13 | James Bond | Movies & TV | 1.54× | ||
| 14 | VH1 | Movies & TV | 1.54× | ||
| 15 | Cannes Film Festival | Movies & TV | 1.53× | ||
| 16 | Career development | Business & Career | 1.53× | ||
| 17 | Employment agency | Business & Career | 1.52× | ||
| 18 | Foot Locker | Shopping | 1.51× | ||
| 19 | Humanoid robot | Technology & Electronics | 1.51× | ||
| 20 | Cathay Pacific | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.21× | |
| Community Orientation | OPEN | 1.15× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Movistar Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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