A data profile of the people who buy, follow and care about Movistar Arena in Argentina — modelled from more than twelve digital signal sources. Movistar Arena has an estimated audience of 6,395,438 people in Argentina.
Movistar Arena has an estimated audience of 6,395,438 people in Argentina. 54.0% are female, 46.0% are male, average age 37.6. Top brand affinities: Jessica Alba, Charlize Theron, Will Ferrell, Single malt whisky, Nicki Minaj.
Top brand affinities include Jessica Alba, Charlize Theron, Will Ferrell, with strongest over-indexing on Jessica Alba (1.73× the country average).
Demographically, the Movistar Arena audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Movistar Arena fan in Argentina is balanced, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Movistar Arena profile in Argentina.
54.0% are female, 46.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 37.6 |
| Estimated audience size | 6,395,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Movistar Arena audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 54.2% |
| Spain | 32.6% |
| Colombia | 10.9% |
The strongest cross-interests of the Movistar Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bowers & Wilkins | Technology & Electronics | 2.10× | ||
| 02 | 23andMe | Health | 2.10× | ||
| 03 | Grey Goose (vodka) | Food & Beverages | 2.02× | ||
| 04 | Sporting Kansas City | Sports | 1.97× | ||
| 05 | Single malt whisky | Food & Beverages | 1.81× | ||
| 06 | Jessica Alba | Movies & TV | 1.73× | ||
| 07 | Charli XCX | Music & Radio | 1.72× | ||
| 08 | Maison Margiela | Fashion & Accessoires | 1.70× | ||
| 09 | Will Ferrell | Movies & TV | 1.69× | ||
| 10 | GameStop | Games | 1.61× | ||
| 11 | Charlize Theron | Movies & TV | 1.60× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 13 | Holiday Inn Express | Travel & Leisure | 1.59× | ||
| 14 | Nissan Qashqai | Cars & Mobility | 1.57× | ||
| 15 | Daft Punk | Music & Radio | 1.56× | ||
| 16 | Foot Locker | Shopping | 1.56× | ||
| 17 | Bombay Sapphire | Food & Beverages | 1.56× | ||
| 18 | Montpellier HSC | Sports | 1.56× | ||
| 19 | Nicki Minaj | Music & Radio | 1.53× | ||
| 20 | James Bond | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Community Orientation | OPEN | 1.14× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Movistar Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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