A data profile of the people who buy, follow and care about Movistar Arena in Spain — modelled from more than twelve digital signal sources. Movistar Arena has an estimated audience of 3,848,445 people in Spain.
Movistar Arena has an estimated audience of 3,848,445 people in Spain. 54.6% are female, 45.4% are male, average age 43.1. Top brand affinities: Concerts, Hair conditioner, Music festivals, Julio Iglesias, Musical theatre.
Top brand affinities include Concerts, Hair conditioner, Music festivals, with strongest over-indexing on Concerts (2.65× the country average).
Demographically, the Movistar Arena audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Movistar Arena fan in Spain is balanced, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Concerts.
The key figures that characterise the Movistar Arena profile in Spain.
54.6% are female, 45.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.1 |
| Estimated audience size | 3,848,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Movistar Arena audience comes from Spain.
| Country | Share |
|---|---|
| Argentina | 54.2% |
| Spain | 32.6% |
| Colombia | 10.9% |
The strongest cross-interests of the Movistar Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.39× | ||
| 02 | Concerts | Music & Radio | 2.65× | ||
| 03 | Hoodie | Fashion & Accessoires | 2.29× | ||
| 04 | Music festivals | Music & Radio | 2.21× | ||
| 05 | Non-fiction books | Literature | 2.13× | ||
| 06 | Robert Redford | Movies & TV | 1.92× | ||
| 07 | Livemusic | Music & Radio | 1.86× | ||
| 08 | Cultural heritage | Politics & Society | 1.84× | ||
| 09 | A.C. Milan | Sports | 1.84× | ||
| 10 | Dancehalls | Music & Radio | 1.80× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.73× | ||
| 12 | Bruce Willis | Movies & TV | 1.65× | ||
| 13 | Michael Jackson | Music & Radio | 1.62× | ||
| 14 | Musical theatre | Movies & TV | 1.61× | ||
| 15 | Julio Iglesias | Music & Radio | 1.57× | ||
| 16 | Innovation | Business & Career | 1.56× | ||
| 17 | Electronic dance music | Music & Radio | 1.53× | ||
| 18 | Instant messaging | Internet & Social Media | 1.52× | ||
| 19 | Creative Commons | Technology & Electronics | 1.52× | ||
| 20 | Orange | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Extroversion | THRILL | 1.25× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Movistar Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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