Plaça de Catalunya Audience in Spain
Plaça de Catalunya has an estimated audience of 10,080,433 people in Spain. 57.1% are female, 42.9% are male, average age 43.6. Top brand affinities: Singer-songwriter, Livemusic, MSN, Sports nutrition, Julio Iglesias.
Top brand affinities include Singer-songwriter, Livemusic, MSN, with strongest over-indexing on Singer-songwriter (4.92× the country average). Demographically, the Plaça de Catalunya audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Plaça de Catalunya fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.6 |
| Estimated audience size | 10,080,433 |
Audience persona
The typical Plaça de Catalunya fan in Spain is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 4.92× | Music & Radio |
| Livemusic | 5.14× | Music & Radio |
| MSN | 3.2× | News |
| Sports nutrition | 4.86× | Food & Beverages |
| Julio Iglesias | 1.93× | Music & Radio |
| Brico Dépôt | 2.07× | Shopping |
| Movistar | 1.73× | Technology & Electronics |
| Conforama | 2.47× | Home & Garden |
| IKEA | 1.55× | Home & Garden |
| Stradivarius | 1.76× | Shopping |
| Primark | 1.61× | Shopping |
| Aldi | 1.58× | Shopping |
| CAC 40 | 1.9× | Business & Career |
| Lunch | 2.34× | Food & Beverages |
| H&M | 1.67× | Shopping |
| Local food | 1.89× | Food & Beverages |
| Kundalini yoga | 3.4× | Health |
| German cuisine | 3.43× | Food & Beverages |
| Zara Home | 1.96× | Home & Garden |
| Manchester City F.C. | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.12 |
| Sustainability | BALANCE | 1.06 |
| Community Orientation | OPEN | 1.03 |
| Quality Awareness | PREMIUM | 1.02 |
| Sports Activity | POWER | 1.01 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 90.5% |
| Italy | 2.4% |
| United States | 1.4% |
See Plaça de Catalunya audiences in other countries
- Plaça de Catalunya — Germany
- Plaça de Catalunya — United States
- Plaça de Catalunya — United Kingdom
- Plaça de Catalunya — France
- Plaça de Catalunya — Italy
- Plaça de Catalunya — Brazil
- Plaça de Catalunya — Japan
- Plaça de Catalunya — South Korea
- Plaça de Catalunya — India
- Plaça de Catalunya — Canada
- Plaça de Catalunya — Mexico
More Concert venue audiences in Spain
- Plaza de España (20,636,050)
- Hacienda (15,005,079)
- Plaza Mayor (13,704,515)
- Puerta del Sol (5,652,432)
- Movistar Arena (3,910,673)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Plaça de Catalunya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.