Plaça de Catalunya Audience in Spain

Plaça de Catalunya has an estimated audience of 10,260,653 people in Spain. 56.6% are female, 43.4% are male, average age 43.6. Top brand affinities: Concerts, Hair conditioner, Livemusic, EBay, Ouigo.

Top brand affinities include Concerts, Hair conditioner, Livemusic, with strongest over-indexing on Concerts (1.82× the country average). Demographically, the Plaça de Catalunya audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Plaça de Catalunya fans

Demographic split for Plaça de Catalunya audience in Spain
MetricValue
Female56.6%
Male43.4%
Average age43.6
Estimated audience size10,260,653

Audience persona

The typical Plaça de Catalunya fan in Spain is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Concerts.

Top brand affinities of Plaça de Catalunya fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plaça de Catalunya audience
BrandAffinityCategory
Concerts1.82×Music & Radio
Hair conditioner2.74×Beauty & Wellness
Livemusic2.05×Music & Radio
EBay1.53×Shopping
Ouigo1.56×Cars & Mobility
Music festivals1.6×Music & Radio
Natural skin care1.54×Beauty & Wellness
Robert Redford1.62×Movies & TV
Hoodie2.16×Fashion & Accessoires
Permanent makeup1.64×Beauty & Wellness
Calzedonia1.73×Fashion & Accessoires
Anne Hathaway1.77×Movies & TV
Non-fiction books1.58×Literature
Swarovski1.66×Fashion & Accessoires
Dyson1.66×Home & Garden
Versace1.51×Fashion & Accessoires
Breastfeeding1.61×Kids & Family
Paula Echevarría2.13×Movies & TV
Non-alcoholic beverage1.56×Food & Beverages
German cuisine1.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plaça de Catalunya audience
TraitClusterScore
SustainabilityBALANCE1.27
Community OrientationOPEN1.19
IndividualismJOY1.17
TravellingTHRILL1.15
Urban LifestyleOPEN1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Plaça de Catalunya
CountryShare
Spain91.3%
Italy2.1%
United States1.3%

See Plaça de Catalunya audiences in other countries

More Concert venue audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Plaça de Catalunya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.