A data profile of the people who buy, follow and care about Plaça de Catalunya in Spain — modelled from more than twelve digital signal sources. Plaça de Catalunya has an estimated audience of 10,554,170 people in Spain.
Plaça de Catalunya has an estimated audience of 10,554,170 people in Spain. 56.6% are female, 43.4% are male, average age 43.6. Top brand affinities: Concerts, Hair conditioner, Livemusic, EBay, Music festivals.
Top brand affinities include Concerts, Hair conditioner, Livemusic, with strongest over-indexing on Concerts (1.82× the country average).
Demographically, the Plaça de Catalunya audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Plaça de Catalunya fan in Spain is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Concerts.
The key figures that characterise the Plaça de Catalunya profile in Spain.
56.6% are female, 43.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.6 |
| Estimated audience size | 10,554,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Plaça de Catalunya audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 91.5% |
| Italy | 2.1% |
| United States | 1.2% |
The strongest cross-interests of the Plaça de Catalunya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 2.74× | ||
| 02 | Hoodie | Fashion & Accessoires | 2.16× | ||
| 03 | Paula Echevarría | Movies & TV | 2.13× | ||
| 04 | Livemusic | Music & Radio | 2.05× | ||
| 05 | Concerts | Music & Radio | 1.82× | ||
| 06 | Anne Hathaway | Movies & TV | 1.77× | ||
| 07 | Calzedonia | Fashion & Accessoires | 1.73× | ||
| 08 | Swarovski | Fashion & Accessoires | 1.66× | ||
| 09 | Dyson | Home & Garden | 1.66× | ||
| 10 | Permanent makeup | Beauty & Wellness | 1.64× | ||
| 11 | Victoria's Secret | Fashion & Accessoires | 1.64× | ||
| 12 | Robert Redford | Movies & TV | 1.62× | ||
| 13 | Breastfeeding | Kids & Family | 1.61× | ||
| 14 | Music festivals | Music & Radio | 1.60× | ||
| 15 | Non-fiction books | Literature | 1.58× | ||
| 16 | Ouigo | Cars & Mobility | 1.56× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.54× | ||
| 19 | EBay | Shopping | 1.53× | ||
| 20 | Versace | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.19× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| DIY Mentality | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plaça de Catalunya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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