A data profile of the people who buy, follow and care about Hacienda in Spain — modelled from more than twelve digital signal sources. Hacienda has an estimated audience of 13,839,773 people in Spain.
Hacienda has an estimated audience of 13,839,773 people in Spain. 54.7% are female, 45.3% are male, average age 44.5. Top brand affinities: Concerts, Hair conditioner, Music festivals, Livemusic, Musical theatre.
Top brand affinities include Concerts, Hair conditioner, Music festivals, with strongest over-indexing on Concerts (2.76× the country average).
Demographically, the Hacienda audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Hacienda fan in Spain is balanced, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Concerts.
The key figures that characterise the Hacienda profile in Spain.
54.7% are female, 45.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.5 |
| Estimated audience size | 13,839,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Hacienda audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 79.2% |
| United States | 7.2% |
| Japan | 3.0% |
The strongest cross-interests of the Hacienda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.48× | ||
| 02 | S.S.C. Napoli | Sports | 2.93× | ||
| 03 | Concerts | Music & Radio | 2.76× | ||
| 04 | Rome | Travel & Leisure | 2.76× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.61× | ||
| 06 | Non-fiction books | Literature | 2.29× | ||
| 07 | Music festivals | Music & Radio | 2.26× | ||
| 08 | Livemusic | Music & Radio | 2.12× | ||
| 09 | Robert Redford | Movies & TV | 2.02× | ||
| 10 | Cultural heritage | Politics & Society | 1.98× | ||
| 11 | A.C. Milan | Sports | 1.88× | ||
| 12 | Dancehalls | Music & Radio | 1.86× | ||
| 13 | Musical theatre | Movies & TV | 1.73× | ||
| 14 | Bruce Willis | Movies & TV | 1.64× | ||
| 15 | Julio Iglesias | Music & Radio | 1.63× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.61× | ||
| 17 | Michael Jackson | Music & Radio | 1.56× | ||
| 18 | Zara Home | Home & Garden | 1.54× | ||
| 19 | Electronic dance music | Music & Radio | 1.54× | ||
| 20 | Air Europa | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.25× | |
| Indulgence | JOY | 1.24× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| DIY Mentality | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hacienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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