Hacienda Audience in Spain
Hacienda has an estimated audience of 15,452,060 people in Spain. 54.7% are female, 45.3% are male, average age 44.5. Top brand affinities: Concerts, Hair conditioner, Music festivals, Julio Iglesias, Livemusic.
Top brand affinities include Concerts, Hair conditioner, Music festivals, with strongest over-indexing on Concerts (2.76× the country average). Demographically, the Hacienda audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Hacienda fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.5 |
| Estimated audience size | 15,452,060 |
Audience persona
The typical Hacienda fan in Spain is balanced, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Concerts.
Top brand affinities of Hacienda fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Concerts | 2.76× | Music & Radio |
| Hair conditioner | 3.48× | Beauty & Wellness |
| Music festivals | 2.26× | Music & Radio |
| Julio Iglesias | 1.63× | Music & Radio |
| Livemusic | 2.12× | Music & Radio |
| Musical theatre | 1.73× | Movies & TV |
| Robert Redford | 2.02× | Movies & TV |
| Non-fiction books | 2.29× | Literature |
| Rome | 2.76× | Travel & Leisure |
| Cultural heritage | 1.98× | Politics & Society |
| Hoodie | 2.61× | Fashion & Accessoires |
| Air Europa | 1.52× | Travel & Leisure |
| Zara Home | 1.54× | Home & Garden |
| Dancehalls | 1.86× | Music & Radio |
| Electronic dance music | 1.54× | Music & Radio |
| Bruce Willis | 1.64× | Movies & TV |
| Fine-art photography | 1.61× | Technology & Electronics |
| A.C. Milan | 1.88× | Sports |
| Mario Vargas Llosa | 1.6× | Literature |
| Creative Commons | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Travelling | THRILL | 1.25 |
| Indulgence | JOY | 1.24 |
| Extroversion | THRILL | 1.22 |
| Urban Lifestyle | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 81.8% |
| United States | 7.1% |
| Japan | 2.7% |
See Hacienda audiences in other countries
More Concert venue audiences in Spain
- Plaza de España (20,636,050)
- Plaza Mayor (13,704,515)
- Plaça de Catalunya (10,245,147)
- Puerta del Sol (5,652,432)
- Movistar Arena (3,910,673)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hacienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.