A data profile of the people who buy, follow and care about Oporto in Spain — modelled from more than twelve digital signal sources. Oporto has an estimated audience of 5,903,494 people in Spain.
Oporto has an estimated audience of 5,903,494 people in Spain. 57.2% are female, 42.8% are male, average age 46.2. Top brand affinities: Concerts, Hair conditioner, Music festivals, Bars, Livemusic.
Top brand affinities include Concerts, Hair conditioner, Music festivals, with strongest over-indexing on Concerts (3.13× the country average).
Demographically, the Oporto audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Oporto fan in Spain is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the Oporto profile in Spain.
57.2% are female, 42.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 46.2 |
| Estimated audience size | 5,903,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Oporto audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 64.4% |
| Australia | 20.7% |
| Portugal | 4.2% |
The strongest cross-interests of the Oporto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.92× | ||
| 02 | Concerts | Music & Radio | 3.13× | ||
| 03 | Hoodie | Fashion & Accessoires | 2.80× | ||
| 04 | Non-fiction books | Literature | 2.56× | ||
| 05 | Music festivals | Music & Radio | 2.52× | ||
| 06 | Livemusic | Music & Radio | 2.23× | ||
| 07 | Robert Redford | Movies & TV | 2.14× | ||
| 08 | Cultural heritage | Politics & Society | 2.06× | ||
| 09 | Dancehalls | Music & Radio | 2.00× | ||
| 10 | Musical theatre | Movies & TV | 1.80× | ||
| 11 | Manchester City F.C. | Sports | 1.68× | ||
| 12 | Electronic dance music | Music & Radio | 1.63× | ||
| 13 | Zara Home | Home & Garden | 1.61× | ||
| 14 | Julio Iglesias | Music & Radio | 1.58× | ||
| 15 | Michael Jackson | Music & Radio | 1.58× | ||
| 16 | Ouigo | Cars & Mobility | 1.56× | ||
| 17 | Bars | Travel & Leisure | 1.54× | ||
| 18 | Travel photography | Technology & Electronics | 1.53× | ||
| 19 | Modern art | Arts & Culture | 1.52× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.28× | |
| Extroversion | THRILL | 1.23× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| DIY Mentality | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Oporto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.