A data profile of the people who buy, follow and care about Breastfeeding in Spain — modelled from more than twelve digital signal sources. Breastfeeding has an estimated audience of 2,123,300 people in Spain.
The average Breastfeeding fan in Spain is 38.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., Madrid, Plaza de España, with strongest over-indexing on Real Madrid C.F. (1.53× the country average).
Demographically, the Breastfeeding audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Breastfeeding fan in Spain is more female, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Breastfeeding profile in Spain.
83.6% are female, 16.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 38.7 |
| Estimated audience size | 2,123,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 28% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Breastfeeding audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| Indonesia | 5.1% |
| Brazil | 4.7% |
Where the Breastfeeding audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~400K | 1.19× | |
| 02 | Catalonia | ~400K | 1.16× | |
| 03 | Region of Murcia | ~80K | 1.12× | |
| 04 | Canary Islands | ~100K | 1.07× | |
| 05 | Castilla-La Mancha | ~90K | 1.07× | |
| 06 | Comunidad Valenciana | ~300K | 1.06× | |
| 07 | Balearic Islands | ~60K | 1.05× | |
| 08 | Galicia | ~100K | 1.02× | |
| 09 | La Rioja | ~10K | 1.01× | |
| 10 | Navarre | ~30K | 0.99× | |
| 11 | Aragon | ~50K | 0.97× | |
| 12 | Castile and León | ~90K | 0.96× | |
| 13 | Andalusia | ~400K | 0.95× | |
| 14 | Basque Autonomous Country | ~80K | 0.95× | |
| 15 | Principality of Asturias | ~50K | 0.95× | |
| 16 | Extremadura | ~40K | 0.95× | |
| 17 | Cantabria | ~30K | 0.95× |
The strongest cross-interests of the Breastfeeding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 4.56× | ||
| 02 | Toddler | Kids & Family | 4.25× | ||
| 03 | Bershka | Shopping | 3.13× | ||
| 04 | InfoJobs | Business & Career | 2.76× | ||
| 05 | Parenting | Kids & Family | 2.73× | ||
| 06 | Undergarment | Fashion & Accessoires | 2.68× | ||
| 07 | Spotify | Internet & Social Media | 2.32× | ||
| 08 | Motivation | Business & Career | 2.30× | ||
| 09 | House | Home & Garden | 2.25× | ||
| 10 | Creativity | Home & Garden | 2.24× | ||
| 11 | Parent | Kids & Family | 2.17× | ||
| 12 | Dresses | Fashion & Accessoires | 2.07× | ||
| 13 | Magazines | Literature | 2.05× | ||
| 14 | Madrid | Travel & Leisure | 2.03× | ||
| 15 | FIFA World Cup | Sports | 2.00× | ||
| 16 | Plaza de España | Music & Radio | 1.90× | ||
| 17 | Plaza Mayor | Music & Radio | 1.90× | ||
| 18 | Vehicles | Cars & Mobility | 1.73× | ||
| 19 | FC Barcelona | Sports | 1.59× | ||
| 20 | Real Madrid C.F. | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.91× | |
| Creativity | OPEN | 1.68× | |
| DIY Mentality | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.49× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.71× |
Breastfeeding has an estimated audience of 2,123,300 people in Spain, concentrated in Catalonia and Community of Madrid.
83.6% of Breastfeeding fans are female, 16.4% are male, with an average age of 38.7 years.
Breastfeeding fans show strongest brand affinity for Real Madrid C.F. (1.53×), Madrid (2.03×), and Plaza de España (1.9×) over the country average.
Breastfeeding fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Breastfeeding itself, the audience over-indexes on Madrid (2.03×), Plaza de España (1.9×), House (2.25×), and Magazines (2.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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