A data profile of the people who buy, follow and care about Apple TV in Australia — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 2,260,162 people in Australia.
The average Apple TV fan in Australia is 43.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Roku, Wikipedia, Rachel Brosnahan, with strongest over-indexing on Roku (11.35× the country average).
Demographically, the Apple TV audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Apple TV fan in Australia is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Roku.
The key figures that characterise the Apple TV profile in Australia.
50.5% are female, 49.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.7 |
| Estimated audience size | 2,260,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Apple TV audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.5% |
| Brazil | 4.5% |
Where the Apple TV audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~50K | 1.11× | |
| 02 | Tasmania | ~50K | 1.10× | |
| 03 | Victoria | ~700K | 1.04× | |
| 04 | Queensland | ~600K | 1.04× | |
| 05 | New South Wales | ~800K | 1.01× | |
| 06 | Western Australia | ~300K | 0.95× | |
| 07 | South Australia | ~200K | 0.94× | |
| 08 | Northern Territory | ~20K | 0.82× |
The strongest cross-interests of the Apple TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Fire TV | Movies & TV | 25.29× | ||
| 02 | Roku | Movies & TV | 11.35× | ||
| 03 | Rachel Brosnahan | Movies & TV | 9.39× | ||
| 04 | Internet television | Technology & Electronics | 4.58× | ||
| 05 | Wikipedia | Internet & Social Media | 3.46× | ||
| 06 | Creative Commons | Technology & Electronics | 3.29× | ||
| 07 | Anthony Albanese | Politics & Society | 2.29× | ||
| 08 | Video | Movies & TV | 2.06× | ||
| 09 | BP | Cars & Mobility | 1.94× | ||
| 10 | Friendship | Kids & Family | 1.78× | ||
| 11 | Video games | Games | 1.66× | ||
| 12 | Education | Business & Career | 1.64× | ||
| 13 | Televisions | Technology & Electronics | 1.63× | ||
| 14 | Training | Sports | 1.63× | ||
| 15 | ABC News (Australia) | Movies & TV | 1.60× | ||
| 16 | Australia Post | Business & Career | 1.60× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Officeworks | Shopping | 1.56× | ||
| 19 | Money | Business & Career | 1.52× | ||
| 20 | Automobiles | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Apple TV has an estimated audience of 2,260,162 people in Australia, concentrated in New South Wales and Victoria.
50.5% of Apple TV fans are female, 49.5% are male, with an average age of 43.7 years.
Apple TV fans show strongest brand affinity for Roku (11.35×), Wikipedia (3.46×), and Rachel Brosnahan (9.39×) over the country average.
Apple TV fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Apple TV itself, the audience over-indexes on Wikipedia (3.46×), Rachel Brosnahan (9.39×), Video (2.06×), and Creative Commons (3.29×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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