A data profile of the people who buy, follow and care about Earth in Poland — modelled from more than twelve digital signal sources. Earth has an estimated audience of 3,123,754 people in Poland.
Earth has an estimated audience of 3,123,754 people in Poland. 56.2% are female, 43.8% are male, average age 36.9. Top brand affinities: Lech Poznań, Viral video, Happiness, Fiction books, Science fiction movies.
Top brand affinities include Lech Poznań, Viral video, Happiness, with strongest over-indexing on Lech Poznań (1.62× the country average).
Demographically, the Earth audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Earth fan in Poland is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Earth profile in Poland.
56.2% are female, 43.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 36.9 |
| Estimated audience size | 3,123,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Earth audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-defense | Sports | 2.74× | ||
| 02 | Viral video | Internet & Social Media | 2.62× | ||
| 03 | Musical film | Movies & TV | 2.25× | ||
| 04 | Contemporary R&B | Music & Radio | 2.13× | ||
| 05 | Diary | Kids & Family | 1.91× | ||
| 06 | Musical theatre | Movies & TV | 1.86× | ||
| 07 | Fiction books | Literature | 1.82× | ||
| 08 | Science fiction movies | Movies & TV | 1.80× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.79× | ||
| 10 | First-person shooter games | Games | 1.68× | ||
| 11 | Financial services | Business & Career | 1.68× | ||
| 12 | Radio ZET | Music & Radio | 1.66× | ||
| 13 | Meat | Food & Beverages | 1.66× | ||
| 14 | Instant messaging | Internet & Social Media | 1.66× | ||
| 15 | Lech Poznań | Sports | 1.62× | ||
| 16 | Charity and causes | Business & Career | 1.62× | ||
| 17 | Happiness | Health | 1.60× | ||
| 18 | BNP Paribas | Business & Career | 1.59× | ||
| 19 | Italian cuisine | Food & Beverages | 1.54× | ||
| 20 | Polsat | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.26× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Career Orientation | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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