A data profile of the people who buy, follow and care about Happiness in Poland — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 4,221,689 people in Poland.
Happiness has an estimated audience of 4,221,689 people in Poland. 67.4% are female, 32.6% are male, average age 40.3. Top brand affinities: IKEA, Woman, Hair products, Pepco, Dresses.
Top brand affinities include IKEA, Woman, Hair products, with strongest over-indexing on IKEA (1.5× the country average).
Demographically, the Happiness audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Happiness fan in Poland is more female, around 40.3 years old, with strong Individualism tendencies and a notable affinity for IKEA.
The key figures that characterise the Happiness profile in Poland.
67.4% are female, 32.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 40.3 |
| Estimated audience size | 4,221,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Happiness audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motivation | Business & Career | 2.03× | ||
| 02 | Skirt | Fashion & Accessoires | 1.82× | ||
| 03 | Blouse | Fashion & Accessoires | 1.76× | ||
| 04 | Woman | Kids & Family | 1.67× | ||
| 05 | Dance | Business & Career | 1.63× | ||
| 06 | Pepco | Fashion & Accessoires | 1.62× | ||
| 07 | Discount stores | Shopping | 1.62× | ||
| 08 | Magazines | Literature | 1.62× | ||
| 09 | Hair products | Beauty & Wellness | 1.58× | ||
| 10 | Psychology | Business & Career | 1.58× | ||
| 11 | Medicine | Business & Career | 1.57× | ||
| 12 | Coupons | Shopping | 1.56× | ||
| 13 | X | Internet & Social Media | 1.55× | ||
| 14 | Dresses | Fashion & Accessoires | 1.54× | ||
| 15 | Cats | Pets & Animals | 1.54× | ||
| 16 | Comedy movies | Movies & TV | 1.52× | ||
| 17 | IKEA | Home & Garden | 1.50× | ||
| 18 | Televisions | Technology & Electronics | 1.50× | ||
| 19 | Dogs | Pets & Animals | 1.50× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.33× | |
| Sustainability | BALANCE | 1.32× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.43× | |
| Travelling | THRILL | 0.44× | |
| Patriotism | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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