A data profile of the people who buy, follow and care about Happiness in Switzerland — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 2,007,258 people in Switzerland.
The average Happiness fan in Switzerland is 43.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, Instagram, YouTube, with strongest over-indexing on Coop (1.61× the country average).
Demographically, the Happiness audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Happiness fan in Switzerland is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Coop.
The key figures that characterise the Happiness profile in Switzerland.
61.4% are female, 38.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.2 |
| Estimated audience size | 2,007,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Happiness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
Where the Happiness audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 1.54× | |
| 02 | Luzern | ~100K | 1.54× | |
| 03 | Canton of Zürich | ~500K | 1.52× | |
| 04 | Canton of St. Gallen | ~100K | 1.46× | |
| 05 | Aargau | ~200K | 1.40× | |
| 06 | Canton of Geneva | ~200K | 1.23× | |
| 07 | Thurgau | ~60K | 1.21× | |
| 08 | Basel-Landschaft | ~60K | 1.20× | |
| 09 | Graubünden | ~60K | 1.16× | |
| 10 | Solothurn | ~60K | 1.14× | |
| 11 | Schwyz | ~30K | 1.12× | |
| 12 | Canton of Zug | ~30K | 1.11× | |
| 13 | Vaud | ~200K | 1.10× | |
| 14 | Appenzell Ausserrhoden | ~10K | 1.10× | |
| 15 | Canton of Nidwalden | ~8K | 1.06× | |
| 16 | Basel-City | ~80K | 1.05× | |
| 17 | Appenzell Innerrhoden | ~3K | 1.02× | |
| 18 | Canton of Obwalden | ~8K | 1.01× | |
| 19 | Schaffhausen | ~20K | 0.92× | |
| 20 | Uri | ~6K | 0.91× | |
| 21 | Ticino | ~70K | 0.90× | |
| 22 | Fribourg | ~60K | 0.88× | |
| 23 | Canton of Glarus | ~6K | 0.88× | |
| 24 | Valais | ~70K | 0.83× | |
| 25 | Jura | ~10K | 0.81× | |
| 26 | Neuchatel | ~30K | 0.79× |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quality of life | Health | 2.16× | ||
| 02 | Psychology | Business & Career | 2.00× | ||
| 03 | Physical exercise | Sports | 1.75× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.72× | ||
| 05 | Physical fitness | Sports | 1.71× | ||
| 06 | Nature | Home & Garden | 1.70× | ||
| 07 | Beauty | Beauty & Wellness | 1.67× | ||
| 08 | Family | Kids & Family | 1.66× | ||
| 09 | Cooking | Food & Beverages | 1.66× | ||
| 10 | Photography | Arts & Culture | 1.63× | ||
| 11 | Coop | Food & Beverages | 1.61× | ||
| 12 | Business | Business & Career | 1.61× | ||
| 13 | Internet & Social Media | 1.59× | |||
| 14 | YouTube | Movies & TV | 1.59× | ||
| 15 | Online shopping | Shopping | 1.59× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Design | Home & Garden | 1.57× | ||
| 18 | Shopping | Shopping | 1.56× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Swisscom | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.93× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Happiness has an estimated audience of 2,007,258 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
61.4% of Happiness fans are female, 38.6% are male, with an average age of 43.2 years.
Happiness fans show strongest brand affinity for Coop (1.61×), Instagram (1.59×), and YouTube (1.59×) over the country average.
Happiness fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Happiness itself, the audience over-indexes on Instagram (1.59×), YouTube (1.59×), Google (1.57×), and Shopping (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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