A data profile of the people who buy, follow and care about Cosmetics in Switzerland — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 3,007,092 people in Switzerland.
The average Cosmetics fan in Switzerland is 41.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Facial care, Makeup brush, Beauty tips, with strongest over-indexing on Facial care (1.53× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 26 regions tracked by Rascasse.
The typical Cosmetics fan in Switzerland is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Facial care.
The key figures that characterise the Cosmetics profile in Switzerland.
66.0% are female, 34.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.9 |
| Estimated audience size | 3,007,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Cosmetics audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~400K | 1.89× | |
| 02 | Canton of Zürich | ~800K | 1.61× | |
| 03 | Canton of St. Gallen | ~200K | 1.61× | |
| 04 | Luzern | ~200K | 1.56× | |
| 05 | Thurgau | ~100K | 1.45× | |
| 06 | Solothurn | ~100K | 1.29× | |
| 07 | Canton of Bern | ~400K | 1.28× | |
| 08 | Schwyz | ~50K | 1.23× | |
| 09 | Basel-City | ~100K | 1.14× | |
| 10 | Appenzell Innerrhoden | ~4K | 1.07× | |
| 11 | Basel-Landschaft | ~70K | 1.05× | |
| 12 | Canton of Zug | ~40K | 1.05× | |
| 13 | Canton of Nidwalden | ~10K | 1.03× | |
| 14 | Graubünden | ~70K | 1.01× | |
| 15 | Schaffhausen | ~20K | 1.00× | |
| 16 | Uri | ~10K | 1.00× | |
| 17 | Canton of Glarus | ~10K | 0.99× | |
| 18 | Appenzell Ausserrhoden | ~10K | 0.97× | |
| 19 | Canton of Obwalden | ~10K | 0.97× | |
| 20 | Jura | ~20K | 0.93× | |
| 21 | Neuchatel | ~50K | 0.87× | |
| 22 | Canton of Geneva | ~200K | 0.82× | |
| 23 | Valais | ~100K | 0.80× | |
| 24 | Fribourg | ~90K | 0.79× | |
| 25 | Vaud | ~200K | 0.77× | |
| 26 | Ticino | ~90K | 0.77× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weleda | Beauty & Wellness | 1.78× | ||
| 02 | Makeup brush | Beauty & Wellness | 1.59× | ||
| 03 | Beauty tips | Beauty & Wellness | 1.58× | ||
| 04 | Beauty salon | Beauty & Wellness | 1.55× | ||
| 05 | Facial care | Beauty & Wellness | 1.53× | ||
| 06 | Zadig & Voltaire | Fashion & Accessoires | 1.53× | ||
| 07 | Printemps | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Early Adopter Mentality | POWER | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.67× |
Cosmetics has an estimated audience of 3,007,092 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
66.0% of Cosmetics fans are female, 34.0% are male, with an average age of 41.9 years.
Cosmetics fans show strongest brand affinity for Facial care (1.53×), Makeup brush (1.59×), and Beauty tips (1.58×) over the country average.
Cosmetics fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Canton of Bern (reach ~400K), and Aargau (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cosmetics itself, the audience over-indexes on Makeup brush (1.59×), Beauty tips (1.58×), Printemps (1.52×), and Zadig & Voltaire (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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