Rascasse Audience Intelligence

Cosmetics Audience in Denmark

A data profile of the people who buy, follow and care about Cosmetics in Denmark — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 2,174,227 people in Denmark.

#1among Cosmetics in Denmark#60among Topic in Denmark#2in Beauty & Wellness

Cosmetics has an estimated audience of 2,174,227 people in Denmark. 67.5% are female, 32.5% are male, average age 44.8.

Demographically, the Cosmetics audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Patriotism.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Cosmetics profile in Denmark.

Audience size
2.2M
in Denmark
Gender
67.5%♀
32.5% male
Age
44.8
average years
Country rank
#109
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cosmetics fans

67.5% are female, 32.5% are male, average age 44.8.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Cosmetics audience in Denmark
MetricValue
Female67.5%
Male32.5%
Average age44.8
Estimated audience size2,174,227
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Cosmetics audience in Denmark
Age bracketShare%
16-1911%
20-2915%
30-3915%
40-4923%
50+35%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Cosmetics audience comes from Denmark.

Worldwide audience distribution share by country for Cosmetics
CountryShare
United States17.0%
Japan5.5%
India4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cosmetics audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.19×
PatriotismCONSERVATISM0.97×
Social Media UsageJOY0.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cosmetics audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
Early Adopter MentalityPOWER0.77×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Denmark

See Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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