A data profile of the people who buy, follow and care about Cosmetics in Sweden — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 3,450,820 people in Sweden.
Cosmetics has an estimated audience of 3,450,820 people in Sweden. 72.1% are female, 27.9% are male, average age 44.3. Top brand affinities: Baking, Choppertown, Hair products, Dresses, Skin.
Top brand affinities include Baking, Choppertown, Hair products, with strongest over-indexing on Baking (3.67× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Cosmetics fan in Sweden is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Baking.
The key figures that characterise the Cosmetics profile in Sweden.
72.1% are female, 27.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 44.3 |
| Estimated audience size | 3,450,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Cosmetics audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Choppertown | Movies & TV | 124.52× | ||
| 02 | Baking | Food & Beverages | 3.67× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 1.62× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 05 | Hair products | Beauty & Wellness | 1.60× | ||
| 06 | Baby powder | Kids & Family | 1.59× | ||
| 07 | Facial | Beauty & Wellness | 1.58× | ||
| 08 | Baby toys | Kids & Family | 1.56× | ||
| 09 | Skin | Beauty & Wellness | 1.55× | ||
| 10 | Fragrances | Beauty & Wellness | 1.55× | ||
| 11 | Hair coloring | Beauty & Wellness | 1.55× | ||
| 12 | Skirt | Fashion & Accessoires | 1.54× | ||
| 13 | Dresses | Fashion & Accessoires | 1.53× | ||
| 14 | Infant clothing | Kids & Family | 1.53× | ||
| 15 | Babywearing | Kids & Family | 1.53× | ||
| 16 | Frock | Fashion & Accessoires | 1.52× | ||
| 17 | Blouse | Fashion & Accessoires | 1.51× | ||
| 18 | Party dress | Fashion & Accessoires | 1.51× | ||
| 19 | Infant bodysuit | Kids & Family | 1.51× | ||
| 20 | Cardigan (sweater) | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Design Affinity | PREMIUM | 1.12× | |
| Patriotism | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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